Commercial reality: Eddie Hearn reveals why an Anthony Joshua vs. Andre Ward’s struggle is not attractive

Matchroom promoter Eddie Hearn dismissed the idea that Anthony Joshua fought against the retired 41 -year -old Andre Ward.

Hearn claims that the former Super Middleweight and Light Heavy Ward champion (32-0, 16 kos) would not produce the “numbers” that the Ward team believes it would. He claims that Ward was one of the best fighters of his generation but it was so “It’s been a while.”

Ward’s lack of attractiveness

The fighters in whom Hearn is focused on Joshua, Jake Paul and Tyson Fury, would be massive commercial draws, making a lot of money. This is what Joshua wants, 35, in this late phase of his career, the most important days possible.

The “SOG” room has not struggled since 2017, and it is a long time to be inactive for a fighter who was never one of the great attractions of the PPV when he struggled. It’s not like Mike Tyson returned after twenty years off the ring.

Ward was not a mass star when he struggled, and his last two competitions against Sergey Kovalev in 2016 and in 2017 were ugly to monitor, struggles that involved a large number of struggles and struggle to Andre. It was not nice for the fans to see, and both fights had controversy around the result.

Directing to Paul and Fury

“We are negotiating with Nikisa (Badarian) and Jake Paul on the possibility of doing this struggle. Tyson Fury’s struggle. Now Andre Ward Call,” said Matchroom President Eddie Hearn Central AustralianGiving his reflections on the former 41 -year -old retired two -year -old world champion Andre Ward, who called Anthony Joshua.

The struggle between Joshua and Jake Paul is directed in early 2026. Hearn has not said who, if anyone, will fight in 2025. Although Fury was training with his father this week in front of the “Grand” Wagon of John’s caravan, it is questionable if he is interested in fighting Joshua this year. So, technically, Joshua would be free to fight Andre Ward, but economically, he would not be sold compared to the fights that Hearn is looking at.

“For me, I don’t think Ward’s struggle is as big as they think some people, mainly Andre’s team. Andre was an incredible fighter, one of the best in the generation, but it happened some time ago,” said Hearn about Ward.

Andre should have returned a long time ago if he wanted to get the lucrative struggles against stars like Joshua. This is their mistake.

A mismatch in marketing

“Obviously, when we are looking at Jake Paul, Tyson Fury and these types of fights, I think about what Andre Ward could expect in this struggle,” said Hearn. “I think they would be quite disappointed in the ads of the fight. I am only honest. So, it is not even something I have looked at with him (Joshua).

“I know Joshua would take the struggle, but I think when he spit the numbers, he will not be what they look like,” Hearn said about a clash with Ward. And obviously, when we talk about a Jake Paul struggle (much older). “