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Being the official sponsor of the team of the Indian cricket team It is the crown of corporate marketing. With packaged stages and billions of tuning through the transmission and digital platforms, the logo of a sponsor on the players of the players commands unmatched visibility and a memory of the brand. However, since 2001, all companies that have occupied this precious position have ended in disputes: legal battles, regulatory repressions or severe financial stress. The last participant, Dream11It is now facing its own existential crisis amid legislation on real money games.
Dream11 and other Fiasco fantasy game applications with Indian government
Dream11 assumed turnover in front of Jersey in 2023 amid increasing assessments for the largest fantasy game platform in India. Users gather virtual teams from real players and money bets on their actions: a model that led Dream11 to a unicorn state. However, on August 21, 2025, parliament passed the Promotion and regulation of online game billwhich categorically prohibits the applications of real money games. Once the President sign the bill, the main product of Dream11 will be banned throughout the country.
This regulator composes the previous problems. By the beginning of 2025, Dream11 received a fiscal demand of approximately 1,200 crores for alleged evasion of the GST, although he successfully answered a warning. The new scrutiny of the fiscal authorities is still imminent, questioning the company’s ability to finance its commitment to multi -year sponsorship until 2026. Without a legal solution, Dream11 risks losing the source of primary revenue and, by extension, its placement of brands in Team India’s Jersey.
- Sahara (2001–2013): The longest race ends in collapse
Sahara GroupThe 12 -year association with Team India is still the longest sponsorship of sponsorship Bcci History. At its peak, the brand was synonymous with Indian cricket, projecting financial strength and calling to the massive market. But behind the Glitz, the Sahara was wrapped in what would become one of the most infamous corporate scandals in India.
Accused of raising about € 24,000 through questionable investor programs, the conglomerate spent years closed in forceful battles with the Sebi market regulator. In 2014, founder Subrata RoyThe arrest by the contempt of the court symbolized the dramatic fall of the group. What began as Cricet’s most lasting collaboration ended as a legal precautionary tale of ambition.
Also read: Dream11 and other Cricket Fantasy applications suspend real money game operations
- Star India (2014–2017): A Fading Glow media giant
Whenever India star He replaced the Sahara, the agreement appeared perfectly: a Disney support station who owned Cricket Rights, who commanded the record registration and setting up the digital streaming wave through Hotstar. But cracks soon appeared.
The Competence Commission of India began probes into alleged monopolist practices, while Hostar struggled to turn traffic into increasing benefits in the midst of competition. In 2017, Star’s autonomous identity was diluted through its merger with Jio, reducing the media empire that was dominant in another gear of the consolidating jugglenaut of the Telecommunications of India.
- OPO
In 2017, Opposite It burst into the scene with a € 1,079 sponsorship agreement in Crore, which indicates the intention of overthrowing Apple and Samsung in the market of rapidly growing smartphones in India. For a while, his dirty name for Team India t -shirts gave him visibility to all the rooms in the country.
However, the halo faded quickly. Patent battles with Nokia and Interdigital He consumed the company, while geopolitical tensions fueled the growing skepticism of Chinese brands. In 2020, OPPO came out soon, moving away from one of the most precious marketing platforms after not translating Cricket’s buzz into a lasting market share.
- Byju’s (2020–2022): Rise Meteoric and Edtech Spiral
If the Sahara symbolized the longevity and the OPPO symbolized the ambition, Byju aThe boom of the startup of India epitomized. In 2020, as a pandemic, he pushed online learning, the Edtech giant took over Jersey’s sponsorship at the high point of his assessment, an impressive $ 22 billion.
But a quick global expansion hid deep financial cracks. Losses and payment defaults were soon seen. In 2022, insolvency requests emerged and in 2023 the BCCI dragged Byju to the National Company Law court due to a sponsorship rate of 158 ₹ crores. What was once a symbol of the entrepreneurship of the new period of India ended up in a dramatic decrease in debt and retreat.
- Dream11 (2023 – present): Fantasy becomes an uncertain reality
The Dream11 Fantasy-Sports platform revolutionized the fanatics’ commitment when he took over the sponsorship in 2023. However, his main business (real money games) is now confronted with an existential threat of the 2025 invoice that prohibits entry game applications directly. There is already a demand for 1,200 RS crores and a new tax test, the Dream11 Plurianual Jersey Agreement can become a albotross more than in a billboard, as its central income flow rises to be legislated out of existence.
Also read: 3 reasons why the prohibition of gambling applications such as Dream11 is a correct movement
