Japanese specialties say they do not transmit tariff costs to US consumers

On March 27, 2025, recently manufactured cars expected to export to the port to Yokaham, south of Tokyo, Japan.

Isei Kato | Reuters

The main Japanese automakers denied CNBC that they raised prices in the US from the tariffs imposed by the Trump administration.

This happens after Nikkei Asia report on Thursday This states that Japanese automakers “transmit some expenses for the US tariffs through US cars, changing from the impact absorption strategy.”

In April, Japan suffered from 25% of cars on cars, but it was reduced to 15% Under the deal It came to the Trump administration on July 22.

ToyotaThe largest automaker in Japan, according to CNBC on Thursday that when his partner raised prices in July, it was “not in response to tariffs and prospects for increasing, but to a regular increase in annual prices to display a variety of operative costs.”

“We said we would observe the situation concerning the tariffs, as governments are still negotiating, but our common position was not to increase prices to avoid our cars unavailable for customers waiting for their cars,” the company added.

Reports Reuters In June, the Toyot Plan will increase prices on average $ 270 in July, but the Toyota press also denied that hiking was a direct result of the US tariffs.

In its financial results on the first quarter The end of June 2025-Toyota estimated that the impact of tariffs on the United States is $ 450 billion ($ 3.03 billion) in the first quarter, and predicted that it would be 1.4 trillion per year, given the US and Japan transaction.

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Exactly the same Honda Talked about CNBC that he was able to avoid passing tariff expenses directly to his products, saying 20 best American Cars.com indexes than any other brand.

The index states that it occupies models “as an American your potential car or truck”, given factors such as the location of the final assembly and the percentage of the United States and Canadian parts.

Honda said, “Any changes for the Honda 2026 models that are now on sale related to the addition of content that enhances the value for the client and increases the competitiveness of our products.”

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How NissanThe company said the prices did not increase from the tariffs for us, adding that it uses as much as possible vehicles manufactured at US factories to help offset tariffs.

“At the same time, we are in charge of consumer demand to meet competitive prices. We continue to monitor the market and make adjustments as needed,” the CNBC added.

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