AI strategic game with twins

While Google made a great splash with its A series of smartphones 10 pixelsThese were the features of the software that were strategically important for the application of the technological giant to compete with players such as Openai and surprise in consumer II.

As he submitted his latest devices on Wednesday, Alphabet-A Google has demonstrated a variety of artificial intelligence features that work on AI Bemini AI models. For example, a “magical replica” can view different applications for information and deliver it to users when needed. “Camera Coach” can give users tips on how to customize the framing and other aspects of the image for perfect shooting. Lively, telephone calls are also available.

All this gives an idea of the so-called “future agency”, which the technological giants hope to achieve where the super-spreading assistants of AI can perform difficult tasks.

This is the main time for Google to come up with the answers when fears that users and profits from basic product search can blur As more people turn to rivals such as surprise and chat -openai.

Before Google is a unique opportunity – the company develops Android, an operating system that is installed on more than three billion devices worldwide, many of which are smartphones.

“The company jumps competitors such as Openai and Deepseek, using its Android billions of billions, which allows you to more effectively distribute, integrate and wide range of Gemini on scale,” the partner said at the Contropoption Research.

Ben Wood, Chief Analyst CCS Insight, said the smartphone is “the most widespread consumer device on the planet,” and that Google now has “an opportunity to make people hook twins”.

Google doesn’t have to sell a large volume of Pixel phones to find AI success with consumers. In fact, Pixel had only 0.3% of the global smartphone market in the first half of the year, compared to 23% for Samsung and 11.8% for Apple, the international data corporation reports.

But Google’s goal with its smartphones is to show the best that Android can offer in software and AI. At this point, Android licenses, which include similar Samsung and Xiaomi, can take some of these features in their new phones.

This cycle, in turn, distributed Gemini and AI Google to more users.

“This massive user base creates a” flywheel effect “of acceptance, use and feedback, which further strengthens the Gemini position as the main agent on the most widely used device on the planet – a smartphone,” Shah said.

The terms are also beneficial for -fight against Apple’s competitors. The lack of AI Cupertino Giant strategy concerned investors, and the iPhone shows very few features compared to Google’s offers.

“Google has tails because Apple has abandoned the ball. If Apple gets AI right, it will be a fantastic experience. But now, Google and all Android licensees have the opportunity,” Wood said.

But while now there is land for users between major AI players, questions are still left about how Google will eventually monetize their AI services.