Pickup Slate EV aims to market sub- 30,000 dollars after reducing tax credits

A Jeff Bezos-fish Car slate He says he can sell an American pickup electric vehicle about half the average transaction price

In the step of the awl is the car as simple as possible to save on production costs, and then allow owners to add and tune the truck as they want.

The slate truck is compact – two doors and two places in the most basic form. This is a spare – if you want an information -entertaining system, you have to add it. And, you can. The car is almost endlessly adjusted.

The slate plans to sell more than 100 accessories for its truck, including a set that will transform it into 5 places. But Slate also wants to make a truck “with open source”, that is, who can make a pick -up accessories.

So far, more than 100,000 people have made reservations on a small slate Harebon truck.

The price was a large point of sale Slate. Almost half of the US car buyers say the main drawback for EVS is the cost of the sticker, the JD Power. Meanwhile the president Donald Trump charged tariffs on foreign automakers and cut Federal incentives for EVSthat complicates consumers buy EVS.

Earlier in 2025, the company advertised that its truck would start below $ 20,000 with $ 7,500 Federal Tax Credit. He then wiped this language from his site approximately at a time when the Trump administration made an executive order in July, which began the EV incentive.

The company states that the case on the cheap truck will remain strong after the expiration of the tax loans on EV in September.

The question for Slate is whether the vehicle is still convincingly at about $ 27,000, or $ 28,000, as it will be about $ 20,000. The United States has only one vehicle that operates below $ 20,000 – Mitsubishi Mirage. But below $ 30,000, there are about 20 models, Cox Automotive reports. One of them – this Ford MaverickDelivered either with a direct internal combustion engine or with a hybrid power unit, and has many features that slate lack.

“Suddenly, this price just doesn’t look very competitive,” said Vice President Sam Obuwellside, adding that Slate can reduce the price to refer to consumers. “But now you are starting to eat this profit.”

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