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Sam Altman turned Openai into a cultural phenomenon with Chat.
Now, three years later, he pursues where the real money is: the enterprise.
Last week unfolded GPT-5Openai newest Artificial intelligence The model was rocky. Critics thwarted their less intuitive feeling, resulting in the company to restore their inheritance GPT-4 before payment of payment chatbot Customers.
But the GPT-5 is not about the consumer. This is the effort of Openai to crack the market of the enterprise where the competitor Anthrop Enjoyed the head.
One week in and startups like CursorVercel and Factory say they have already made GPT-5 default models in certain key products and tools, advertising a faster installation, the best results of difficult tasks and a lower price.
Some companies have stated that the GPT-5 is now in line with either blows Bell On the project code and interface, the anthropic space, if it reigned.
BoxAnother customer of the company, conducted GPT-5 testing on long logical documents. CEO Aaron Levi told CNBC that the model is a “breakthrough”, saying that it works with the level of reasoning that previous systems could not match.
Openai created its own team for sales of enterprises – more than 500 people under the director of the director for director Microsoftwho was the leading investor startup and key partner Cloud. Customers can access GPT models through Microsoft Azure or go directly to Openai, which manages API and products experience.
However, the economy is brutal. The models are expensive for launch, both Openai, and the anthropic waste large to fix customers, and Openai on the highway burn $ 8 billion this year.
GPT-5 is much cheaper than the anthropic upper Claude Opus 4.1-in a row and a half coefficient, in some cases, but Openai conducts huge amounts on infrastructure to maintain this edge.
For Openai, this is pushing to defeat customers now, block them and build a real business on the back of this faithfulness.
The cursor is still the main anthropic client, now manages new users in Openai. Co -founder and CEO Michael Trulla emphasized the changes during Launch Openai launchDescribing GPT-5 as “the smartest coding model we’ve ever tried.”
Truell said the change is only extended to new registrations, as existing cursor customers will continue to use anthropic as a default model. The cursor supports an anthropic contract that created its business on the company.
As of June, the enterprise is about 80% of its income, with the annual income increased 17 times a year, said a person familiar with this question that asked for anonymity to discuss the company’s data. The company added $ 3 billion in profit only over the last six months- including $ 1 billion in June- and has already signed the three times eight- and nine-digit transactions this year compared to all 2024, the man said.
Anthropic stated that his corporate trail goes far beyond the technology.
Claude Power Tools for Amazon Prime, Alexa, and AIGAnd used by leading players in pharmaceutical, retail, aviation and professional services. Company built into Amazon Web Services, GCP, SnowflakeDatabricks, and Tippin – And his transactions tend to expand quickly.
The average customer costs have increased more than five times in the last year, and more than half of the business customers use several CLUude products, the person said.
With the exception of the two largest customers, the revenue for the rest of the business has grown more than eleven years, the man said.
Even at the same time, Openai acquires a position with customers of enterprises.
The use of API GPT-5 has grown from the moment of launch, and the model now handles more than twice as much coding and the construction of agents, and the reasoning using cases jumping more than eight times, said a person familiar with the issue that demanded anonymity to discuss the data of the company.
Demand for the enterprise is rising sharply, especially for planning and multi -stage reasoning.
The GPT-5 craving over the past week shows how fast loyalty can change when the performance tip and prices for the benefit of Openai.
Platform for coding AI QOodo is recently tested GPT-5 vs high-level models including Gemini 2.5, Claude Sonnet 4 and Grok 4, and said in a blog report that it codged.
The model was often the only one that arranged critical issues such as security errors or broken code, which involves clean, focused fixes and skipping a code that did not need a change, the company reports. The weaknesses included random false positives and some dismissal.
Vercel, Cloud Platform for web applications, made GPT-5 deficiency In its new Kododov platform with an open source, which turns simple English clues into live, work applications. He also knocked out the GPT-5 into his board agent, where the company stated that it was especially good to juggle complex tasks and reflect on long instructions.
“Although the AI models had a lot of competition, Claude just possessed this space. It was the best coding model. It wasn’t even close,” said Malta Ubl, Vercel Technical Director. “Openai is just not in the game.”
This has changed with GPT-5.
“They were at least caught up,” Ubl said. “They are better in some things, they are worse than other things.”
He said the GPT-5 stood out in the early stage of prototype and design, calling it more creative than the Claude sonnet.
“Traditionally, you have to optimize a new model, and we have seen really good results from the beginning,” he said about the simplicity of integration.
Jetbrains accepted gpt-5 As the default in AI Assistant and Kineto, the new NO-code tool to create sites and applications after finding that it can rather create simple, disposable tools from users’ clues. Platform for developers Said the factory It cooperated closely with Openai to make the default gpt-5 for its tools.
“When it comes to getting a really good plan to implement a complex coding solution, GPT-5 is much better,” said Matan Greenberg, Factory CEO. “This is much better in planning and consistency over your plan over a long period of time.”
Greenberg added that the GPT-5 integrates with its perennial platform: “It just plays very beautifully with a lot of these high-level details, which we manage at the same time with the details of the low level.”
The flexibility of pricing was the main factor in the default factory GPT-5.
“Prices are mostly what our end users cares about,” Greenberg said, adding that the cheaper conclusion makes customers more comfortably experiment. Instead of the second product, whether the question is worth the cost, they can “shoot from the hip more easily” and do not study ideas without hesitation.
Anton Asika, co-founder and CEO of Locable, which creates a tool that works on AI, which allows anyone to create a real software business without writing a single line of code, stated that his team was a beta test-5 test a few weeks before the official launch and was “very happy”.
“What we have discovered is something that is more powerful. In many difficult use, it is smarter,” said Osika, adding that the new model is “more prone to action and think about the action that is required” and “spends more time to make it really.”
Box“S Levie said that the biggest benefits for him appeared in the work processes of the enterprise, which have nothing to do with the code. His team checks the model on the complex, real business data of the rental agreements on a hundred pages of the products-and found that it determined the problems that had stumbled before.
Levy added that for corporate use, where AI agents work in the background to complete the tasks, these enhancements are crucial and can turn the GPT-5 into a real breakthrough for work automation.
“GPT-5 has spent an incredibly good-lobby, the best Openai-and in many of our tests is the best available,” he said.
– Kevin Schmidt in CNBC contributed to this report.