Having a personal brand at work is key for introverts, the expert says – how to develop one

Goldy Chan knows how to put yourself there.

Chan, the founder and the head of content for the Branding Agency of Warm Robots, is also the author, a frequent speaker and the main voice of LinkedIn.

However, she describes herself as introvert to your liking – which has submitted to the growth of his career.

“I think a lot of people underestimate the workplace introverts,” she says.

According to Chan, construction personal brand was key for her success. Earlier in his career Chan worked “completely behind the scenes” in different roles of marketing and social media, she says.

In 2017, she started posting short videos about pop culture and marketing on LinkedIn, which at the time conducted testing her video function.

Becoming the creator of the content was not initially her plan: “I really thought I would just do it until I get my next full work,” Chan recollects.

While it has posted more than 800 daily videos between the roles – the pace it doesn’t necessarily recommend “if you no longer want to sleep,” and quickly attracted a large audience.

Today, she has more than 100,000 followers on LinkedIn, and this platform has helped her new roles, get a book transaction and share the expert council as a participant forbes.

“I grew up my own personal brand through a lot of sequence and hard work,” she says.

Chan writes about how introverts can grow their career in their future book “Personal Branding for Introverts”, that debuted in October.

You know or not, “everyone has a personal brand,” Chan says.

If the idea is personal Public speechesThe proximity to the colorful jackets or your joking messages LinkedIn.

Developing a strong personal brand can help introverts to bring their talents to the fore and boost her career, she says: “This allows you to form a story that other people tell you.”

Still sounds scary? Chan hears a lot.

“I had so many introverts who approached me and said, ‘I was so horrified to grow my personal brand because I don’t want to put myself there,” she says.

Chan herself had felt the same before. To fight her Social alarmShe was calling herself to talk to a new man in her local cafe every day.

Only one small, consistent action can help you escape from the comfort zone, she says.

If you are nervous to refer to professional ties, accept before sending network connection According to Chan, Chan says. Are you trying to grow on the internet? Place one update per week.

“The more you do it regularly, the easier it is,” she says.

Keep in mind that your personal brand exists not only online. According to Chan, participation in social events such as hobbies or network meetings can also contribute to the creation of your brand.

Your Unique interests Help stand out, she says, and you may be surprised by the capabilities that arise.

“The personal brand is never created isolated,” Chan says. “Participation in groups that interest you, even if they are not directly related to your career, can actually help in your career.”

It describes personal brands as a “center in the center of the spokes”.

“All these different spokes are all the different things you do, and they all connect to the center center – so everything you do will always help your overall personal brand,” she says.

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