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On August 2, 2025 in Geneva, Switzerland on August 2, 2025 in the Swiss boutique Rule Du Rhone, who was passing by the entrance to Boutique Jaeger-Lecoultre on Rue Du Rône.
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Business leaders are fighting to overcome the head A new era of tariff complexity.
The embarrassed mood among European leaders on Thursday became US president Donald Trump He sought to remake the global trading system in favor of America.
Trump administration hit higher tariff rates from 10% to 50% on dozens of trading partners immediately after the north, the following months of delay and extension.
As of Thursday, most imports in the US will now face the base tariff of 10%, although the total tariff rate is estimated by more than 17%, according to Yale budget laboratory analytical center. This is the highest level of tariffs since 1935 during the great depression.
Zurich insurance According to Reuters, CEO Mario Greco said he was “confused” in Trump’s tariffs. It is reported that he added to the press call that the American tariff seems to be “part of the game, create chaos.”
The Swiss insurer, who does not expect the new rivalry era in the world trade, will affect his business, stated that it has been well accommodated in the coming months.
“Look what’s important for business, it’s clear and have solutions. Business adapts and tuns ourselves and we are ready for any market conditions as we have done in the past, but clarity is very important,” said Greek “CNBC” “”Squawk Box Europe“
Oliver Bate, CEO of German Insurance Giant AllyShe shared the Greek assessment in the tariff situation.
“If you are not confused, I don’t know what confuses a person. But we have to see through confusion,” Bate CNBC said.
“So, I can talk about their confused, but our customers expect we will provide their protection. At second, this does not affect us very directly. What affects us at the level of accounting is volatility around foreign currency and potential volatility in the financial markets,” he added.
“Very difficult”
Main trading partners such as the UK, Japan and South Korea have provided deals to get lower tariffs than the Trump announced in early April. The European Union also reached the framework of the tariff reduction agreement for most EU goods to 15%.
Other countries were severely affected by Trump’s trade war. The US has imposed a sympathy of 50% on Brazil goods, 39% in Switzerland, 35% – Canada and 25% in India.
Carsten Knobel, CEO of German Consumer Producers and Glues handledescribed the current market environment as “very complicated and uncertain.”
“This is reflected in the geopolitical tensions, but also to the conflicts of trade and tariffs – as well as the military escalations we see in many countries,” Knobel said on Thursday CNBC.
The concern of the lack of confidence in trade was the usual thread during the profit season.
“One of the things for us when I look at the middle and long forecasts Mayerssaid CNBC.
“One thing is to deal with basic tariffs or tariffs you know that you can count if you make investment decisions or when making strategic decisions,” Claire said.
“What we feel from many of our customers is that this uncertainty causes investment delay and can affect global growth and global demand, as people expect the right solution.”
Maersk, widely considered A barometer for global trade said that a sustainable period in which businesses can reach the announced trade transactions will help customers manage a new stage of globalization.
Siemens Meanwhile, CEO Roland Bush welcomed the passage of the last tariff period, while it is clear that development would probably have a limited impact on business.
“The most important point was certainly the confidence that it was good.
