Amazon CEO wants to put the ads in your Alexa + conversations

Amazon Ceo Andy Jassy See an opportunity to bring ads to users during their conversations with the company’s digital assistant Alexa +He said during the second quarter of the Amazon call on Thursday.

“People are excited with the devices that can bury us to shop (it is going to go in which they will be opportunity, as they will be opportunity to help people find, and also as a legency for the entrance.”

Amazon says A Alexa pan + to millions, part of an effort to make their legacy assistant capable of agents able to talk. Alexa + is the Amazon’s response to the attendant you generative ai da Arepai, Googleand it Perplexed who have made the legacy systems who feel aged. However, the business models behind the gender products remain clécle.

Amazon made Alexa + Free for the first customers (that pay for $ 14.99 a month), and added a $ 20-a-month level for Alexa + for yourself. Jassy suggested the Thursday that Alexa + could eventually include undergoing levels beyond what is available today – maybe a public level.

So far, advertisements only appeared in Alexa in limited ways. The users can look at the visual advertisement of the display the echo show, or feel a pre-registered ad in one of the smart speakers of Alexa.

But the JASSY description of an ai + providing the users to find new products, it is territory without loving and released with technology. Marketers expressed interest in advertising in chatbots ai, and specifically Alexa +but exactly how to remain clear.

Amazon’s competitors in the you look like thinking about advertising is a promising business model for generative air. Google is explored how Events Infuse In his AI-Powered search experience, AI mode. Open CEO Al Altman said that is open to a “taste “ form of advertising in chargept.

Amazon is spending a fortune to catch in the race ai. In the second quarter of 2025, the experience of the capital of 31.4 Billion, 90% from the same period last year. A large extent of that increased expense is to develop ai chips in Amazon’s News, and build the data centers to support the patterns. While making the Amazon cloud, AWS amazon, grows 18% in the second trimester, the likely company to generate a new enterprise to pay these investments.

Jassy is going to bet users will talk to Alexa + more than Alexa, which could lead more advertisement and more shopping on Amazon.com. However, First reviews of Alexa + have been mixed. Amazon reported fought to ship Some of Alexa + features are more complicated, and the roll was slower than many scheduled. I am

There is a lot to understand before the Amazon put ads in Alexa +. As the great models a Alexa + is not immune to hallucinations. Before the advertisements to make Alexa + a spokes for their products, Amazon may come with some ways to ensure that its ai not offers false advertising for a product.

Jassy I looked enthusiastic to make the advertising a larger part of the Amazon business. Amazon advertising advertising collected 22% in the second trimester, compared to the same period last year.

Delivery Advertises in Ai Charbott Conversations can also collect privacy concerns. People tend to talk more with meat chabbots with determinionally assisting, as traditional and siri-siri-products. As a result, chatbots ai generant tend to climb more information about users. Some users can be teaching to have that resale information, and have ads appear in their natural language conversations with ai.