European guilt, perfume manufacturers call for 0% tariffs

At the bar at Neukölln on the shelf there are bottles of perfume.

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European wine and spirit manufacturers consider their exceptions from a recent US-EU trading transaction with caution when industry authorities require a specific sector highlighting.

Ursula von der Leyen, President of the European Commission Ursul von der on Sunday that the imposition of imposition 15% tariffs on EU goods Imports to the US did not contain any solution regarding the wine and spirits industry, adding that an agreement for the sector will be studied in the coming weeks.

For wine and alcohol origin is a key, making it almost impossible for many firms to move production. Meanwhile, the collection of the industry will provide greetings for the sector that was under pressure Among the weak consumer costs and the consumption shift.

Perfume stocks Penod Ricard. Remim of countere. Diageo and Davide Campari It is noted moderately above Monday at the hope of the break before the uncertainty is traced, breaking the strengthening.

Brewers – which usually Heineken published The results of the first half are better than expected But he pointed to the softening of US consumers’ sentiments.

Comité Européen des entreprises Vins (CEV), which represents the wine industry in Europe, has called on the sector that will be included in the final list considered in the proposed zero -zero agreement.

“(We) with great expectation we see the results of the upcoming negotiations regarding the list of products that will be included within the tariff agreement 0 by 0, including some agricultural products,” said Martsia Varvlionon, President Ceev, Sunday.

“We really believe that wine trade is of great benefit to both the EU and for US companies,” she added.

According to the new US-EU trading transaction, a mutual tariff rate for certain strategic products, including “all planes and components, some chemicals, some generics (drugs), semiconductor equipment, was agreed. Meanwhile, discussions around other exceptions remain.

Chris Schongger, CEO and President of the US Distilled Spirit Council, similarly stated that he was hoping for a collection.

“We are optimistic that in the following days this positive meeting and the agreement will lead to a return to zero for us to zero tariffs for us and EU Spirits Products,”-said Swonger.

Tariffs hit the profitability

According to Eurostat, alcohol is one of the leading EU exports to the US, which is about 9 billion euros ($ 10.5 billion) in 2024. The United States, for its part, exported 1.2 billion alcohol in 2024.

European Spirit Manufacturers have placed a few in a row of weak sales quarters as it was a sector Caught in the intersection of trading tensionsWhile the slowing down post-sweatshirt stifled the costs.

Echushka Sheti, Morningstar’s stock analyst, said the uncertainty around the tariffs would weigh further on the beverage producers in the near future, even if the firms plan to soften measures such as hiking in prices.

“We expect a negative impact on the margin on the lighting of our mood, but we expect the impact to be limited by the actions of pricing,” he wrote in the note.

Meanwhile, Ceev predicts that any step towards tariffs will force European wine producers to increase prices and may “throw away” some EU companies from the US market.

According to Ceev, the previous 10% of the wide EU import tariffs imposed during the 90-day pause of President Donald Trump have led to an approximate decrease in trade turnover for wine producers.

“While manufacturers can absorb some of the increase in order to reduce the effect on consumers, this approach is not always possible and effective,” said CEV Secretary General D -Ignaci Sanchez Recort via email.

These problems were also heard by individual producers, including Yiannis Paraskevopoulos, Gaia Greece’s wines.

“The logic suggests that there will be a negative impact, because I do not really know consumers – Europeans and Americans – which welcomes the increase in value,” Paraskevapulos said.

However, others, including LVMH-Alei, Moet & Chandon, said they decided to accept the pragmatic approach to the tariffs until more clarity is coming.

“We remain agile. This is what we have been doing since 280,” said Moet & Chandon President and CEO Sibil Sibil in Charlotte CNBC.

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