Puma stocks immersed 15% after full year of sales, profits are cut off to US tariffs

Puma stock has fallen Already 18% On Friday, after the German sportswear brand placed worse than expected, sales in the second quarter and reduced their full recommendations, indicating the impact of US trade tariffs.

In the previous updated updated after the closing of the markets, on Thursday, retail trade noted that this year it believes that the sales of the full year will decrease on low-eateth, compared to the previous sales growth forecast in the low and average number.

Puma also stated that it expects to accommodate the random loss in 2025 – a huge scope from 445 million euros (523 million) to 525 million euros, profits from its prediction to the estimation of tariffs.

The company’s shares have slightly lost losses to get 15% to 9:26 am in London (4:26 am et).

“Among the constant flying geopolitical and macroeconomic volatility, Puma believes that both in the sector and specific companies concerning the company will significantly affect the performance in 2025,” the company said.

“The main factors include the muted impulse of the brand, the shifts in the channel and the quality, the impact of tariffs in the US and the increased levels,” it added.

The company said it will reduce imports from China and plans to raise prices from the fourth quarter, but still expects the US tariffs to mitigate the negative impact on 2025 gross earnings of about 80 million euros.

CEO Arthur Hoeld, who was appointed on July 1 to revive the brand of sick sportswear, has nevertheless acknowledged internal setbacks and stated that the companies should look at the product’s proposal within a broader reservation of the brand.

“We, as a company, have to look at ourselves strongly, (we) do not express against our own expectations,” he said during the call after profit, Reuters reports.

Puma preliminary sales in the second quarter decreased by 2% compared to last year to 1.94 billion euros (2.27 billion), lower than 2.06 billion, estimated by LSEG analysts.

Correctly adjusted operating income, with the exception of one -time expenses, registered a loss of 13.2 million euros. Puma carried one -off expenses, including its economic efficiency, in the second quarter 84.6 million euros.

The drop in sales was headed primarily by the drop of 9% in North America and decreases in Europe and the Asia-Pacific region.

This year, the Puma shares have halved when the retailer collided with trade pressure and lowers consumer demand in a very competitive marketing market.

The company stated back in May what she was waiting Increasing prices on the entire industry As a result of trading tariffs, but noted that it is expected that brands with greater domination in the United States will be charged.

“We do not want to be a leader in terms of changing the US markets,” said Markus Nabrand, Chief Financial Director. “There are other players in our field, where the US is much more relevant.”