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Duck duck duck duck duck ducks.
Duck World | Duck the world
If it looks like a duck, floating like a duck and shima like a duck – then it can be one of the rubber samples lining the Duck World shelves, a string of colorful shops that remain afloat because hundreds of other London retailers Close their door.
In the 700 rubber herds Duck World consists of any size, dressing and profession, and the store employee tells CNBC that popular models include inspired superhero “Spidy Duck” and a favorite tourist duck “Telephone Cab.” Some of them are fluffy, ceramic or changing color, though not all designed to get wet.
The company has four shops from brick and construction premises in London-all in the main places of real estate and one in Miami. But with price tags within 5 to triple numbers, and data Still singing a decrease in the Britain’s retail sector, there are questions about how the DAK world passes.
Stay afloat
It turns out that some obstacles facing a wider British retail also affect the world of ducks.
“The last couple of months have been quite complicated,” said Irina Fedatova, who is engaged in the financial-founder, CNBC reported in an interview on July 14. Along with her business partner Philip Perkon, she opened the first of Duck World – Nest shops – in January 2023 with the mission to distribute happiness.
But sticky inflation in the UK, national wage raises and decreased business speed pressure, and Fedotov has acknowledged that in recent months, Duck World should increase prices in its products.
However, she believes in Duck World – “Rubber duck has always been such a landmark thing” – and its constant attractiveness to tourists, gifts and collectors.
“The average buyer, surprisingly, millennium,” Fedatova said.
Short standing in two institutions of the world Duck, CNBC noticed buyers, ranging from middle -aged toddlers. One customer said CNBC that her last purchase was a duck for her children who used as a target practice with their water guns.
“I think that some of these stores have at least a rather devoted client base,” JDM Retail CEO Jonathan de Me was on the phone, noting a certain immunity that collecting has in the face of macroeconomic downturn. “Duck World is one of these types of businesses.”
Dee had suggested that Duck World could reach “extremely high” revenue from a rubber duck, as “gross profitability will be at least 70%, 80-85%, subsequent”, provided low-cost raw materials and production.
Tariffs – this is not a child game
Most Duck World products are developed in the UK – and many are manufactured in China, Fedatova said. Thus, this business suffered from retribution to Washington and Beijing, which made tariffs in triple interest in April.
“We are looking for alternatives (for imports from China),” Fedatova said, but added that the product in the US just does not.
The potential and infrastructure have long secured China’s monopoly to the production of toys, although an increase in geopolitical risks and the danger of overcoming one country, which is exposed to the Covid-19 pandemic pandemic, forced some lanaks for diversification.
Mainland China still made up 71.4% of world exports for six months before May 31 this year-Released from 76.9% of the first half 2019, according to the S&P Global Market Intelligence from CNBC. On the contrary, the United States produced only 1.1% of the exports worldwide over the six months before the end of May 2025.
The production of rubber ducks in the US is not impossible. Celebriducks, a manufacturer of licensed celebrity ducks, boasts that a flock is “made 100% in America”, with starts in Ohio and final production in Michigan.
Treats
In addition to the supply networks, the Retail analyst dee has warned that one of the risk factors for business, which is versed in small daily luxury, is the growth and fall in favor of the so-called “ladonomics”-the head of the 2024 consumers, Barclays reports. It find This is 46% of the British “they say that they prefer the cost of small, affordable luxury that increase mood such as baking and cosmetics, even attracting budgets.”
“You can remove these small rubber ducks into such a sage,” Deal said.
He noted, however, that some collectors are “quirks” and “because it is a limited customer base … There is a restriction … This is the level of the space you should devote to these things.”
Themed rubber ducks in the world of Duck World.
Duck World | Duck the world
But even outside Duck World, rubber ducks continue to handle and take up the place of many many souvenir shops of London. In Vienna, rubber ducks preach themselves to Wolfgang Amadeus Mozart and aimed at tourists, received a magnificent price 14-Euro ($ 16.40).
Toys generally rode at a high level: Sumup find In 2024, games and toys stores entered the second place in the UK stores since 2020. Meantime Dolls from Labub They enjoyed meteorical glory after being transferred to social media.
“Trends” collecting can happen from the initial feelings of entertainment or nostalgia caused by the subject, “then someone else notices it, and it is kind of snowy balls,” said CNBC by Email Janson-Bid.
“Suddenly, small objects are symbols of status. Thus, it cannot make people feel inferior, the feeling of people do not like, and such feelings can make people buy it,” she said. “With many collectors, they are conditioned by social values, so if they trend on Tiktok, it is almost inevitable that Tiktok users want it, whatever it is.”
Janson-Bid emphasized that buyers will usually “dictate their wallet” and are still shrinking on small luxurious purchases over economic difficulties,-even individual value attached to the collection can play a role.
“Such value includes aspects such as a sense of happiness, belonging to a group and social interaction with other collectors.
But be fashionable comes with your risks.
“What happens when you get less fashionable? … Can you still afford rent?” Dee had to ask.
High street
The Duck World location in London rental and the retail was satisfied with some questions, including compared to the legitimacy of the business.
“(I was surprised) the number of times, even when we hear that people would publish on Twitter,” or are they laundered? “” – said Fedatova, categorically denying the allegations. “It is funny that people are accused so quickly.”
Skepticism of small businesses that jumped out in the UK for many years after there were “candy” in style related to illegal activity.
Local authorities are clearing such institutions, especially on and around London Street with high traffic oxford less than 20 minutes walk from the flagship Duck World at Charing Cross.
Kachkov of the world retail institution.
Duck World | Duck the world
“Sweet success for @Citywestminster: The number of American chocolate stores on the Oxford -Story has fallen to the lowest figure of 16 from the pandemic with 40. Reserves of dangerous goods plus a tireless pursuit of unpaid business tariffs makes life hard for unscrupulous traders, “Urban Adam Hug said on July 11.
However, Duck World is a legal business. It placed a small profit The year before the end of March 2024 and the UK network railway – landlord Liverpool Street Street and London Bridge Station-Rapering Email that “Duck World units were a popular and colorful addition to our pop-up.”
Despite the skepticism over the origin of Duck World, the rigid retail environment and the growth of theftsFedatova impressed the optimistic tone: “The high crime tax is high, the wages are high, but the ducks are stored.”
