Moncler increases the tariff prices, can postpone the store holes if lowering deteriorate

Italian luxury house Manicler He said he was currently based on a “very slight increase in prices” to offset the initial impact of tariffs on the US, but warned that broader economic weakness could make him delay his new store discoveries next year.

Outdated Milan, retailer on Wednesday that he increased the prices for a “average” percentage in the second half of 2025 and will raise them in the first half of the next year, adding that he expects extra clarity before establishing his full strategy for 2026.

“We usually finalize the pricing strategy for the full winter of 2026 by October, more or less. So, it is still early,” said Lucian Santel, Chief Corporate Director of the Group and Supply, said during a salary that accompanies the results of the second quarter.

Moncler shares decreased by 4% to 14 hours in London (9am).

The main business strategy and employee of the world market Roberto eggs stated that it aims to further prices “more conservative”, because the firm seeks to coordinate higher costs with customer content, but noted that it also depends on macro -tendencies and currency movements.

“It is clear that prices for consumers are causing care today. I think we need even more attention,” he said.

The eggs also noted that the business will remain flexible in its plans for a dozen and near the new shops, covered with 2026, based on macro -world and wider restoration of the luxury sector.

“It is already available for the plan of 2025. As for the 2026, the plan is not fully refined, so we have some flexibility … In the event that everything does not recover, put off some holes,” he said, adding that these plans will also be established by October.

On Wednesday, Moncler placed an immersion in the second quarter after closing the market, as weak tourist flows were weighed in otherwise reliable domestic demand in the key markets of the United States and China.

Group’s revenues decreased by 1% compared to last year with constant rates to 396.6 million euros (536.7 million) for three months to June 30, lower than 427.2 million.

The US, which accounts for 14% of the Moncler brand sales, recorded 5% of sales in the quarter, but the company said it was unclear whether it was due to buyers who accelerate the purchase ahead.

“To tell you that if it was conditioned by the expectation of buying references? Honestly, I can’t tell you,” the egg said, noting other initiatives such as a Nordstom Luxury University partnership that helped increase demand.

Sales in Asia, the largest market market, were flat in the quarter, and in Europe, the Middle East and Africa they decreased by 8%. The company attributed this to the Barbalance of Japanese Yen, with Japan the only Asian country, which has recorded the negative sales growth, as well as soft tourist costs in Europe.