Tesla loses market share in Europe for sixth consecutive month

US Electric Treatment Manufacturer Tesla A lost market share in Europe for the sixth consecutive month in June, according to the European Car Manufacturers Association, or ACEA, amid a broader regional immersion on the sale of new cars.

Data publish On Thursday, Acea, an industry lobby, found that the TESLA market share in the European Union, Britain and the European Free Trade Association decreased to 2.8% in June, with 3.4% last year.

Meanwhile, new Tesla car registrations fell to 34,781 units in June, which is 22.9% compared to the same month in 2024.

The numbers confirm a Regional tendency to reduce For a campaign that continues to face reliable competition and reputational damage from the Incendiary Rhetoric of CEO Elon Musk and relations with the Trump administration.

“We see that Tesla sales continue to fight all over Europe. Even where sales are back to growth, for example, here in the UK, they grow much slower than the common EV market,” Ben Nelmes, founder of EV Data Analysis New Automotive, said.

Not only did Tesla report the drop in new cars registrations in June. Last month, the four most sold automakers in Europe sold fewer cars.

Registrations in Volkswagen and manufacturer of jeep Stellantis reported the fall of the year by 6.1% and 12.3% respectively Rena And Hyundai also posted a drop in sales.

Car giants in Europe recently The alarm sounded As they struggle to get rid of several industry problems, including fierce competition from Chinese car brands and tariffs for US imports of 25%.

ACEA data showed that in June, cars sales across Europe declined to 1.24 million vehicles, which reflected a 5.1% decrease compared to last year.

Separate data Posted on Wednesday, Jato Dynamics showed that the share of the Chinese car brands in Europe has almost doubled in the first half of the year, reaching a new record of 5.1%

Byd, Leapmotor and XPeng were identified among Chinese automakers moving this rapid growth.

“The updated Tesla Model y still has not provided the expected sales for the brand,” said Felipe Munoz, Global analyst Jato Dynamics.

“At the same time, the BYD and Volkswagen Group competition makes it difficult to maintain their guidelines.”

Tesla’s struggle in Europe comes shortly after Musk on Wednesday prevent that the company “could have a few rough quarters” ahead as it threatens higher tariff expenses and the end of federal tax credits in the US in the US

Nelmes New Automotive stated that Tesla is facing “significant winds” with a US regulation sales.

“I have no doubt that the company will survive – but it is likely to be a niche brand in the big market of electric cars,” Nelms said.

“The biggest hope of the company is to do what the best thing did, it uses new technologies to thwart the market, which is dominated by slow moving executives either through electrification, or through autonomous vehicles, or perhaps through something else,” he added.

– Laura Kruni in CNBC contributed to this report.