Deoleo warns consumers about double balls from tariffs on Trump

Spanish cooking bottles and Extra Virgin Olive Oil Carbonell brand are visible on sale in a supermarket.

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Delea in Spain, the world’s largest manufacturer of olive oil, says US president Donald TrumpThe threat of 30% of import tariffs from the European Union can lead to higher prices for US consumers – as well as limited access to the main product.

Trump has threatened To increase tariffs on the 27 -member block since August 1, what would indicate a steep jump from the current 10% duty.

EU has long been cramp Reaching a trade transaction from the US and considering its capabilities on the eve of Trump’s term, including the Countermer’s perspective.

Huge uncertainty remains over whether the US and the EU will conclude a deal in the coming days, though Blockbuster Framework Agreement between the US and Japan raised hopes Breakthrough.

DEOLEO, manufacturer of home olive oil brands such as Bertolli and Carbonell, said CNBC that Trump administration trading measures could affect US consumers, especially given the US -limited production.

“It is worth noting that about 95% of the US olive oil is imported, so such a policy will affect end users,” said the CEO of Deoleo Cristóbal Valdés by email.

The Spanish company has stated that the US is more than a quarter of its total income, making it a strategically important market.

About 40,000 hectares (16 187 hectares) are planted exclusively in the US for olive oil, In the hall to the American Association of Olive Oil Manufacturers.

For comparison, the EU is know Being a leading manufacturer, consumer and exporter of olive oil, about 4 million hectares (9.88 million hectares), dedicated to the cultivation of olive trees across the region.

Most of the supplies of olive oil in the world comes from the Mediterranean, with South -European countries such as Spain, Italy and Greece among the world’s leading producers.

Spain, in particular, is the largest producer of olive oil in the EU and A global certificate At prices.

Access to olive oil “should not be punished”

In preparation for a higher tariff rate, Valdés deoleo stated that the company intends to increase its communications, marketing and consumer efforts to provide olive oil with daily products.

“In addition to the institutional dialogue, we strengthen the proposal for value in the US through consumer -informing companies about olive oil and new commitment to our brands, especially Bertolli, which today represent confidence and consumer consumers,” Waldees said.

Workers are working in the countryside of Molfet in Italy, October 24, 2024, during the Olivka harvest.

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DEOLEO Executive Director also said the olive oil manufacturer will continue to keep all the strategic options open, working on logistics and improving supply chains to respond to different market scenarios.

“However, in addition to tactical solutions, our main priority is to protect US consumers to food products, which is important for their health. Access to olive oil should not be punished – it must be advanced,” said Waldees.

As the US tariffs on EU goods first came into force in early April, analysts of the Data Expana Commodity Firm prevent that reducing the import of US olive oil can have “serious consequences” for the global market.

They referred to the players in the market that such a change could create oversaturation to the EU, which would further reduce prices and enhance competition among manufacturers.

Were not only exporters of olive oil pears However, Trump’s latest tariff threats. Irish whiskey firms, Italian raw materials and French wine manufacturers They are among those who have been concerned about potential effects.

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