Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Jacqueline Johnson has big plans for her business.
In 2011, she began holding events for women -entrepreneurs and officially launched her company to “create and cultivate” in 2015.
In the last decade, the founder scale the business to hold 2000 meetings, sold the company for 22 million dollarsBought it back, brought a new CEO and built “Coachella for the Women’s Career“-a two-day programming festival that includes DoEchii, Ciara, Aeysha Curry and Paige Desorbo.
40 -year -old Johnson is now the main creative director of creation and cultivation. When she hires anyone, she is looking for the one who can move quickly and work with great ideas for a startup.
One of her favorite interview questions is to ask future hiring: “What time when you set fire?”
In 2024, Johnson redeemed his company, Create & Cultivate, and has since been preparing for “Coachella for Career”.
BRIT Perkins Photography
Its purpose is to find out how someone works and solves problems when it is not planned. “People who are able to bend and move and quickly adapt are always great for startup -EU,” Johnson says.
Johnson also appreciates people who are not afraid to discuss when everything goes wrong or the mistakes they have done, and how they have since been reflecting on them. “My Green flags These are people who can come to the interview and talk about good, bad, ugly, ”she says.
Her red flag-and how to avoid this
On the other hand, Johnson says her biggest Interview at work red flag This is the one who shows unprepared And he does not understand the role and company.
“Fulfilling the proper verification before interviewing is so important,” says Johnson. To check it, she asks Another question To evaluate how much the candidate understands the company’s work, and what is more important that they think about what has been done.
For example, if she interviews anyone for a marketing role, she will ask, “What do you like about the marketing that we do? What do you think we could do better?”
“I am always so impressed when someone has real reviews that offer business and company,” Johnson says. Meanwhile, “if they don’t have the idea of your business or even what’s going on or what you do, I think it’s a red flag.”
Create & Cultivate – Skinny: At the time after Johnson’s return, the company grew from less than 10 employees to 15. If they are not in place at events, employees work completely remotely in New York; Boston; Washington, Colombia county; Nashville; San Diego and elsewhere. The company also works with a network of agencies.
Johnson says hiring for the desired form and qualification is crucial as a remote team. Some of her opinions include: “What energy they bring to the team through Zoom, which I know sounds crazy, but it (important),” she says. “How energy and how they connect with you, online and offline? What does it look like? You are trying to create this culture.”
SDescribe for CNBC, do this newsletter Get tips and recommendations for success at work, with money and in life, and Please join our exclusive community on LinkedIn Contact experts and peers.
