The advertisement movie is here and does not go away

By Drewsch
| Announce 3 seconds ago

Last year I saw this super bowl ad for the failed video game Suicide Squad: Killing the League of Justice. Your standard price was: Celebrities focusing on a funny effect in an attempt to surprise something unworthy. But while I was watching it, I thought, “This is creative at the same level as plenty of real films these days.”

That led me to start using the term “Movie Ad” when describing some projects on the horizon. With huge success And Minecraft Movie And some recent casting news that I will dig for later, I think it’s time to accept that pop culture has fully embraced the ad film and we are all poorer for it.

Defining the ad film

Before we can analyze this phenomenon, we should give an accurate definition to “ad film”. I’m sure such a simple label can be applied in any number of ways by anyone who wants to use it, but I want to give it some specificity for my argument.

First, ad film is a production where a definable brand facing forward is at the heart of the film’s reason for existence. That seems widely relevant to any established property that gets film, so let’s drill it into something more concrete: an advertisement film is a film where the property being shilled takes a priority over a strong creative reason for the existing project.

So while Superman is a mascot to the Dc Brand, the new James Gunn movie seems to have much more on her mind than printing T-shirts or selling comic books only.

That’s another aspect that should define the ad film: The film exists to filter viewers to another central medium of the brand, and thus act as an ad for another product. This is why so many video gaming movies are destined to come off as ad movies. This is why it is uncommon to see video game film adjustments that make strong enough arguments for their existence as cinematic narrative experiences. They’re not really like that. They are supposed to act as an impetus for you to play (read: buy) the game. This is not limited to video game movies – I will be shocked if Match It does not fit the advertisement film bill – but they face the hardest battle up with ad film issues because they are baked into the nature of that kind of adjustment.

The last piece of definition is a walled one that I don’t feel completely married to, but given that the Suicide Squad: Killing the League of Justice is the thing that set me down this path, I think ad films in this context should only apply to live operating features. Naturally you can lobby worthy movie accusations The Super Mario Bros. Movie or The Angry Birds MovieBut the art of animation itself is such a different medium for expressing ideas and one that is inevitably more artful because of its only nature of being “drawn.”

In my book, AD movies are flicks that come away as Super Bowl extended ads: with a comedy focus, loaded celebrities, and filmed in live action for the greatest human presence in the most inhuman artistic effort possible, advertisement. Think Border And now you get it.

The progress and progress of the ad film

With our definition in writing for everyone to argue about it, it’s time to see exactly why we have embraced the ad film as a culture. While there have been plenty of advertisement -focused films and productions over the years, the ad film does not hit peak saturation Barbian.

Now, to be clear, Barbian It has all the features of ad film, but like most things in Hollywood, it’s an exception to the rule that everyone wants to copy. But, they do that by doing everything wrong with that Barbian okay. Barbian Inherently in advertising film but he finds plenty of worthwhile creative and thematic reasons for existence, even if he never fully throws his advertisement movie nature.

However, it did all the money so it will be a template going forward for studios. That leads us to another huge success and the biggest cause for the definition of the ad film: Minecraft movie. I am not here to discuss the perceived quality of that Fflic, but I say that welcoming him to a serious film discussion points to how we have increasingly accepted a feature -length ads as a legal cinema about the human condition.

Buy New Fighter ™ game after you see the movie New Street Fighter ™

That brings me to the recent casting news about Street fighter. With every new piece of information coming out, it becomes clearer and clearer that this new attempt on the film version of the iconic fighting game goes down the path of the advertisement movie and skips with Glee along the way. If you told me 50 hundredRoman Reigns, Orville Peck, David Dastmalchian, and Minecraft movieJason Momoa himself was cast respectively as Balrog, Akuma, Vega, M. Bison, and Blanka, I would assume he was for Super Bowl ad for the new video game.

Because that’s what Street fighter It is likely to eventually be at the end of the day. It doesn’t sound like a project coming from a creative voice telling a story that needs to be told. Only another product hopes to deceive more people into his brand.

Advertising and marketing is unavoidable in a world where art has to be filtered through capitalism, but it is always hoped that artists can push something through the system that presents a case as more than just content or product. Perhaps Street fighter surprised and illuminates something intense about humanity. Anything is possible!

But if the response to Street fighterStunting casting is any sign, people seemed very excited about a two -hour Super Bowl ad. I guess that’s the future we’ve decided to grab our cultural wagon on it. For all the complaints I see for things like AMC warns customers about excessive ads before the feature presentationThat same audience seems to be around the block to watch the new ads movie.

Are we about to see a world where Bratz Is re -evaluated as a misunderstood masterpiece?