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On April 9, 2025, people facing the Apple store in Beijing, China.
Tingshu Wang | Reuters
Apple The iPhone sales in China have grown in the second quarter of the year for the first time in two years, said CounterPoint Research, when the technological giant looks to turn its business in one of the most critical markets.
Sales of iPhones in China jumped 8% compared to the year three months before the end of June, according to CounterPoint. This is the first time Apple recorded growth in China from the second quarter of 2023.
Apple’s performance was raised in May when Chinese e -commerce firms reduced with reduced iPhone 16 Apple models. The technical giant too Increase prices on trading For some iPhone.
“The adjustment of the iPhone prices in May was well timed and well accepted, following a week ahead of 618 shopping festival,” said the CounterPoint Deputy Director. Store 618 Shops take place in China every June, and e -commerce retailers offer big discounts.
Apple’s return to growth in China will be welcomed by investors who have seen that the company’s stock will fall about 15% this year as it faces a number of wind.
US President Donald Trump has threatens apple tariffs and called on CEO Tim Cook Production of iPhones in AmericaExperts said it would be almost impossible. China was also a headache for Apple since Huawei whose whose Smartphone business was crippled by US sanctionsreturned at the end of 2023 with the exit of the new phone containing More advanced chip What many thought China would be difficult to produce.
Since then Huawei aggressively launched devices in China and even started Lowering the toe back into international markets. The Chinese technological giant has found success in food on some Apple market in China.
Huawei sales rose 12% per year in the second quarter, CounterPoint reports. The firm was the largest player in China by market share in the second quarter and then Vivo, and then Apple in third place.
“Huawei is still highly traveling by the main loyalty of users when they replace their old phones with new Huawei issues,” said CounterPoint Senior Analyst Ivan Lam.
