Renee Rapp, Role Model and more musicians call their teams out

It takes a village to make a pop star – but the most irrelevant new actions are not above roasting their own winning strategists.

Performers as Renée Rapp. Doward and Role model Seeing global popularity thanks, in part, to their behind-the-scenes teams. That way, they are like every artist before them. But in another – the way they make fun public for their own advisers and handlers, often in song words – they are very different.

“Wrist watches, dripping, labels want the tiktoks,” Doechii, 26, rapes in her song 2024 “Denial is a river.” “Now I’m Makin ‘Tiktok music, what’s the f ***?”

In a way, she was always. Back in 2021, after her song “Yucky Blucky Fruitcake” became viral on the platform, she headed Video“I can’t believe that my song is inclined on Tiktok.”

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In subsequent years, her songs “What It It” and “Nissan Altima” were similarly socially successful success stories, and became even more active on Tiktok. Then in Grammys this year won the best rap album for Alligator bites never heal.

The timeline is trippy: The Doechii thing her team criticized for him is “Denial,” one of the main singles off that album, may have helped him take the top prize home.

Rapp, 25, has also turned annoyance with its handlers into an ultra-meta creative feed.

“My manager called me,“ Where is the single? ‘”She sings in“ Leave Me Ship, ”the leader from her upcoming Sophomore album, Bite me. “Leave me alone, bitch, I want to have fun.”

So the new single is about being annoyed with her team … for threatening her for a new single!

Before Sony Music Exec Seth Schachner have said Us Doechii and Rapp are not the only ones who experience this kind of tension with their teams.

“The new music landscape is so different from the old one, some artists and managers can have a hard time understanding how to play it when they are trying to break new artists or promote new statements – especially as social media can be a more vital door opener than great music,” he said. “You may represent the next Beatles, and a partner may want to know how big their Tiktok audience is without even listening to the music. (It is) understandable that some friction comes out of this.”

Perhaps the biggest success story of this new genre is a role model, 28, which produced a buzz for his album Kansas no longer By creating a satirical tiktok changing ego and opponent, Saint Laurent Cowboy.

In 2022, the singer told Gq.

Depressed or not, there were several purposes for several purposes for his label application: he appealed to his managers, drove streams for his music and gave you virtual f ***-for those who forced it to do it.

“That was 100 percent my choice,” said the singer (in making a face that suggested otherwise) when asked about his digital bad twin last year Zach Sang Show. “My
Idea and I wanted to have a second account to build a community and get closer to the fans. “

Cohost And zolot Then we asked what we all thought: “Who forces you to say this?”

Although his team did not call out directly, he admitted the role of a model that the social strategy as part of his album was being introduced. And again, he worked.

The album was his most successful yet, with the track “Sally, when the Wine Runs Out” peaking at number 12 on Billboard.

So musicians, note: you may escape criticizing your teams in public, but maybe also take their advice, because they seem to know what they are doing.

Point case: The highest song is a world on Spotify currently “common” by Alex Warrenwhich rose to fame through Tiktok Collective Hype House. Currently the hit tracks more than 650,000 videos on the platform – and you have definitely heard in the pregnancy announcements of your friends and cat videos.