Apple reveals new fees for the app store to avoid EU fine at 500 million euros

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Apple On Thursday, the European Policy Application Changes, saying that it believes that the new rules will help the company avoid fine of 500 million euros (585 million dollars) from the EU for violation of the Law on Digital Markets.

A New policy are a complex system charge And programs for application manufacturers, and some developers now pay three separate fees for one load. Apple is also going to submit a new set of rules for all app developers in Europe, which includes a fee called “Main Technology Commission” for 5% with all digital purchases made outside the application store.

Apple’s changes have announced that it is not a complete departure from the previous policy of the company, which primarily attracted the attention of the European Commission.

Apple said it did not want to make a change, but was forced to be in the European Commission rules, which threatened with a fine of up to 50 million euros a day. Apple said he believed his plan fits the DMA and that he would avoid penalties.

“The European Commission requires Apple to make a number of additional changes to the app store,” Apple’s press -secretary said. “We do not agree with this result and plan to appeal.”

A press secretary of the European Commission did not say that Apple is no longer fined. In a statement, he stated that the EC was considering Apple’s new conditions to find out whether the company corresponds.

“As part of this assessment, the commission considers it particularly important for obtaining the opinions of market operators and interested third parties before deciding on the next steps,” the press secretary said.

The Saga in Brussels is the last example of Apple, which brutally defends its App Store policy, a key source of profits for the iPhone manufacturer through a fee from 15% to 30% when downloading through the app store.

It also shows that Apple continues to claim that she is borrowed by the commission

Management rules for us no longer act

According to the digital markets law, Apple needs to allow app developers more choosing how they distribute and promote their applications. In particular, developers are no longer forbidden to tell their users about the cheaper alternatives to the Apple App Store, a practice called “governing” regulators.

In the early 2024 apple announced its changesIncluding a 50 percent booting apps outside the platform.

Critics, including Spotify Sweden, have pushed to Apple’s proposed changes, saying that the technology firm had chosen an approach that violated the spirit of the rules, and that its fees and commissions challenge the viability of the billing system. The European Commission conducted an investigation into the year, and on Thursday it was said that it would again look for feedback with Apple critics.

“From the beginning, Apple was clear that they did not like the idea of ​​keeping DMA,” Spitif said.

Epic Games CEO Tim Sainini, whose company has successfully changed Apple management rules earlier this year, accused Apple last year. “malicious preservation“In his approach to DMA. Sweeney said Apple is looking to comply with a law of law, but the developer makes it difficult to use changes.

The European Commission announced 500 million euros fine in April. The commission said at the time that the technology company could still make changes to avoid a fine.

Apple’s restrictions on driving in the United States were discarded earlier this year after the Epic Games court ruling. Judge in California find that Apple intentionally misled in court about its steering in the US and instructed him to stop asking for charges or commission for external downloads immediately.

The order is there Is currently acting In the United States, when they are appealed and have already shifted the economy of application development. As a result, companies such as Amazon and Spotify in the United States can guide customers to their own websites and avoid 15% to 30% Apple Commission.

In the US app Amazon’s iPhone Kindle now shows the orange “Get a book” that refers to Amazon.com.

This broken news is updated.

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