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Usually, the US and China are what it is about artificial intelligence and generative II. But Small Business Southeast Asia has huge potential that should not be ignored, experts say.
In fact, this is a matter of survival, according to Johene Verz, a professor of marketing at the National University of Singapore Business School, which said that those behind will “go into a business with a franchise or will be expelled from the market by large players who do it.”
“Either you grow and take or die,” he added.
AI and Genai will make about $ 120 billion in the gross domestic product of the region by 2027, Boston Consulting Group is forecast in April report called “Unlock the potential of AI Southeast Asia”, which led the technology potential to “revise business processes and unlock new revenue flows”. And Report Google E-Conomy Sea 2024 It turned out that Singapore, Philippines and Malaysia are among the top 10 in the world’s search and demand, which indicates “curiosity” and “active interest” in the region.
Youth are an advantage. Among the countries surveyed in the Asia-Pacific region, Vietnam, Malaysia and the Philippines have the highest percentage of business owners or leaders up to 40 years old, reports Small Business Survey CPA Australia 2024-25.
For countries such as Vietnam, “the future is bright because … it is a very young population is very wide on the Internet,” said Sumik Parid, a professional communication and design program manager of the RMIT University. “They start to have a global voice and it is very easy to adapt any new technology,” he added.
Here’s how some enterprises of the region use it to stay on top of competition – as well as the capabilities and checkpoints they face.
The most popular use cases
Customer service is a leading case of use in e-commerce Southeast Asia and then marketing and advertising, reports Joint Lazada report and Cantor On the tendencies of adopting the II in the six largest economies of Southeast Asia. Also known as ASEAN-6, they make up Singapore, Malaysia, Vietnam, Indonesia, Philippines and Thailand.
A Makkins survey In March, he showed a similar trend: the companies took Genai for marketing and sales, and technology companies are charged. It also showed that most adopters use technology to create text, 63% of the companies surveyed report that they do it.
Genai represents a unique good for the region as linguistically diverse as Southeast Asia: In addition to writing personalized marketing messages, it can also translate advertising texts into different languages.
For example, Lita Global, a social media platform for gamers, founded in Indonesia. Since the integration of Openai models in the second half of last year, it is said that it received almost twice as much in online games, thanks to greater efficiency.
This is a great incentive for its business, as each event can make weekly revenues by an average of 20%, the company said.
From Genai employees can quickly translate ads from the English language to South -East Asia, such as Vietnamese and Thai to reach more users in the region. And it releases them-time, which is originally used for writing, translating and formatting advertising text, can now be used to organize additional events that make profits, Lita Global reports.
The company also uses Genai in its chat feature to recommend the answers to users. Lita Global is a social platform on which users can hire other gamers to play with them online.
Gamers for rental are usually talking to users before the order is placed at the game session. But it can be difficult if the demand for gamers is high and the gamers are rented by other matches. Gamers for rental that use AI answers, note 10% to 20% in the order, said Lita Global Yihao Zhang.
“So we use AI to really help them improve their efficiency to help them be more accessible to users,” Zhang said.
Another way MSMS South -East Asia (micro, small and medium -sized enterprises) can use Genai in marketing via AI Livestreaming. The Google Sea E-Cononomy report noted that live purchases have become more popular in the region. Lively, the purchase or live broadcast is usually provided by the owner who demonstrates the products for sale. Not only does this include clothes attempts, but buyers can ask questions in the comments section that are answered in real time.
While people in the studios are traditionally conducted, MSM may lack funds or technical know-how for regular live rays for sales increase. AI Livestreaming can open the door for new sellers, said Jensen Wu, CEO Topviewai.
On its TopViewai website says its AI AI AI services can cost about $ 1 per minute. Instead of spending on the studio, samples of goods and work of human owners, companies can force one person to monitor live broadcasts, said. This helps to reduce the cost of raising sales by making a “pretty good” return, he added.
The problem of costs
However, improving efficiency is not cheap.
That is why small businesses are now limited to the adoption of II on a small scale. For example, the use of AI chatbots for relatively simple tasks can reduce labor costs as a subscription for such services is usually inexpensive. In addition, with different other tools available on the market, business owners can also choose, according to Parida Rmit Vietnam’s.
For example, small businesses in fashion, and food and drinks in Vietnam have started using chat -boots to manage requests and orders, Parid said.
“Everything that requires a lot of expenses,” he said.
While large companies can hire software companies to develop sophisticated business systems, this is a luxury that not many can afford.
Even companies that have AI experience are paid for it.
For example, Lita Global spends about $ 2000 on AI monthly, some of which go to the purchase of tokens for the Openai (API software interface. API allows companies to rely on Openai models, but do not require companies to build AI from scratch.
However, as AI improves, the use prices are expected to decline. In February, the research and consultative firm Gartner predicted that by 2027 the average prices for programming interfaces for Genai will fall to less than 1% of the current average price for the same technology.
This can mean even more availability for a lesser business that takes II for its business.
Forecast for the region
In new markets, such as those who are in Southeast Asia, where the cost of work is low, companies may feel less motivated to improve efficiency by adopting technology. But technology can provide “much better (results)” for existing business practice, said Wirtz Nus Business School. AI is another way to take technology.
He compared this with the promotion of e -mail services, which reduced the risk of tourists who deceive taxi drivers in foreign countries, as applications for electronic services could estimate the price of the journey.
And with the technological population of entrepreneurs in such economies as Vietnam, where the cost of labor is low, the excitement to accept the II remains high, Parid reports.
“It’s very hungry young people,” he said.
