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Posted on: June 12, 2025
In May 2025, when the cricket fever devastated the nation, 1win undertook a unique journey, not on a stage, but on the open roads of India.
With the IPL season in full evolution, 1win did not have left behind screens or digital ads. Instead, he deployed a CelebrationReaching fans of cities, cities and even remote towns, where the spirit of the cricket is deeply executed, but access to live matches can be limited.
A cricket carnival on the wheels
Starting Mumbai and traveling even the way New Delhia vibrant fleet 1win-blue trucks He headed for the country. But these were not just trucks, they were Mobile fan areasFull of energy, emotion and entertainment.
Each stop became an emerging cricket carnival. The locals were received with live matches, thematic games, gifts and even surprise visits to celebrities. At night the trucks were transformed into Cinemas outdoorsproject IPL matches on large screens below the stars, all Free.
The stars on the road
Joining this memorable walk were dear Indian personalities Surbhi Jyoti and Vishal Pandey. Its charm and enthusiasm attracted massive crowds wherever they went. Along with local influencers, they interacted with fans, shared Cricket stories and fueled the festive atmosphere.
“The cricket is something we all connect,” said Vishal Pandey. “This road made this connection felt even more special. I loved to see the joy on the faces of the people when our trucks arrived, it was magical.”
Surbhi Jyoti added, “He felt like a real adventure: traveling from place to another, meeting incredible people and seeing cricket under the stars. The smiles we saw in these villages will stay with me forever.”
More than entertainment
While the road road brought fun and excitement, it brought a deeper message: The cricket is to unify —S. It transcends geography, language and background. The campaign allowed thousands (including those who did not have mobile data or access to a TV) to feel part of the National IPL.
It wasn’t just about watching a game. It was shared momentscollective cheerful and a reminder that Sport has the power to gather communities.
Fed by purpose: 1win.charity
The Roadshow was organized under 1win.charityThe humanitarian arm of the International Brand 1win. With a motto of “We care. We share”The initiative is rooted in a commitment to Community development, sustainability and social welfare. From health to recycling to basic events like this, 1win.charity works to create an impact on the real world.
To relive this journey, from boiling meters to quiet villages, and witness the joy of the cricket beyond the boundaries, direct -in the 1win.charity YouTube Channel.
