Tencent Bets WeChat and Gaming will help him win the cloudy cause of Europe

Chinese Tencent Technology Company is a game giant and a mother company WeChat, a widespread application for social messages in China.

Chen Sin | Getty Images | Gets the image

Favorable He spent years, turning into a game and social media giant in China and in this process created its cloud computing.

Currently, the technology firm seeks to bring this experience to Europe as it increases its cloud business abroad, said Dowson Tong, CEO of CNBC Tencent’s Cloud Group.

“We have strengths and competence in very specific technological fields, as well as in industry verticals,” Tong said in an interview last week. “These are very unique technological capabilities that have been developed over the years (and) that began with our products in China.”

“So we intend to bring a lot of this technological examination to Europe. We talk to a lot of interested potential customers.”

European push Tencent will lead to us against US hypersels Amazon. Microsoft and Alphabet-Google’s leader, which aggregate is 70% of the share of the cloud market in Europe.

But the Chinese firm hopes to focus on specific areas where it has created opportunities for differentiation from competitors.

Tong said cloud technologies for areas such as video optimization, securing smooth gaming experience, as well as developing and hosting the so-called “Super Apps” as WeChat-Naimbuye Messaging Services. WeChat is often regarded as a Pioneer Super Apps, a term that denotes an app with multiple features such as messaging and payments.

Tong cited the example of work with cloud computing with a Tencent with a French telecommunications firm Orange In support of the company Maximum it is App in Africa. In the field of games, the Tencent cloud technology can improve the “delay”, which is a technical term for lagging between the player’s actions and what is happening on the screen, Tong said.

The Chinese company also relies on European companies that choose several cloud service providers rather than hope for one or two major players.

“I would say it’s actually … deliberate our strategy to make customers feel more comfortable using our technology, especially in many conditions,” he said, adding that customers want to interact.

You have a push

Cloud computing companies focused on selling artificial intelligence tools as a way to increase profits and distinguish its offers from competitors.

Tencent has created its own main model of artificial intelligence in China called Hunyuan. But it also uses some models created by a Chinese Deepseek firm in its products.

Tong said Tencent would use a similar approach in Europe when it comes to AI, potentially offering products built on European models.

“Our attention will be given tools that will work with different foundation models, and ultimately this customer’s decision that the model is best for them,” Tong CNBC said.

“So I think that in the end, we always turn to our customers, find the problems they wanted to solve, provide them with tools so that they can achieve what they need, and realize the economic efficiency we can offer.”

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