RCB is on sale? Diageo considers selling the franchise after the historic IPL Triumph – Report

It Royal Challengers Bengaluru (RCB)one of the Premier League IndiaThe most emblematic franchises are at the center of the main property speculations a few weeks after having won their first IPL title in 18 years. Diageo PlcThe British Spirits giant who owns RCB through his Indian Arm United Spirits Ltd., is planning to sell part or all his participation in the team, according to a Bloomberg report. The potential transaction could evaluate the franchise up to $ 2 billion, reflecting the value of RCB’s largest brand after its historical victory.

A new age for RCB or Diageo’s strategic dilemma?

The contemplation of Diageo on a sale of shares comes at a fundamental time. The company has begun early discussions with advisers and is open to a number of possibilities, from a partial divestment to a complete departure from the franchise. Although no final decision has been made, the privileged suggests that Diageo is eager to unlock the value of RCB’s growing profile, especially after the team’s single title victory.

Several factors influence this movement. Diageo seeks rational United States. There, liquor sales have been pressured by consumer rates and demand. In addition, regulatory control in India intensifies, and the Ministry of Health promoted the strictest bans in indirect advertising of alcohol and tobacco in sports. This could further limit the visibility of brands such as Diageo at tent events such as IPL, making continuous property less attractive from the brand perspective.

The news of a possible sale has already had a tangible impact on the market. United Spirits actions increased by 3.3% in Mumbai negotiation, reaching a maximum of five months, as investors reacted to the perspective of a lucrative agreement.

Also read: The following is the amount of compensation RCB offered to the victims of the tragic stampede in Bengaluru

RCB’s historical victory and its undulating effects

In 2025 RCB’s IPL Triumph was a time of basin for the franchise, breaking a drought of the 18 -year -old title and electrifying its massive fanbase. The celebrations, however, were overshadowed by the tragedy when a stampede at a public event in Bengaluru called for at least 11 lives, raising questions about event management and public security. This incident has added pressure on Diageo, as the company faces a scrutiny about its manipulation of the consequences and its responsibility as the owner of the high -level team.

RCB’s trip has been marked by Star Power and Drama. Initially purchased by Vijay MallyaUnited Spirits for $ 111.6 million, making it one of the most expensive franchises in the creation of the IPL, the team became part of the Diageo portfolio after acquiring United Spirits. The popularity of the franchise has been anchored by cricket icons as a Shot kohliwhose association has been fundamental in the value of the brand and the commercialization of RCB.

The IPL itself has evolved to one of the most valuable sports leagues in the world, with a global vision and immense advertising incidence. A successful RCB sale with a $ 2 billion assessment could set a new point of reference for franchise values ​​in the league and to point out a new commercial sophistication era in the Indian cricket.

Also read: Gautam Gambhir Slams’s IPL of RCB’s IPL victory after Bengaluru tragedy