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On April 19, 2023, electric cars outside the Tesla dealer in Melbourne.
William West | AFP | Gets the image
Tesla may face a decrease in sales in the US and Europe, but this report A bright spot in Australia – where its sales of electric cars bounced to the highest level in almost 12 months in May.
EV manufacturer said on Tuesday that his car sales had jumped up to 3897, primarily due to the record sale of his recently updated model and compact sports car.
Australian sales models Y increased by 122.5% a year, and company sales decreased significantly.
The total number of supplies in Australia increased by only 9.3% a year, but has increased more than 675% since April, when the company sold only 500 EV, according to the Australian Electric Council council.
The EV Board is an exclusive source of TESLA and Polestar data source in Australia after last year the brands left the Federal Chamber of the Automobile Industry (FCAI).
The Tesla’s April’s April Tesla numbers were the worst of the company. Despite the May rebound, the total sales of manufacturers in Australia remains 48.2% compared to the same period last year.
“Strong sales growth in Australia Tesla is a encouraging sign that is almost completely conditioned by the updated Y. But on the world -wide Tesla, it is still faced with the leading,” said CNBC Liz Lee, Deputy Director of the Research Company Research ContropopOint.
According to CounterPoint EV Sales Tracker, she added that Tesla sales decreased by 13% a year in the first quarter. “So, while the last rebound in Australia is at the local level, it does not yet signal a broader global recovery.”
Mus and damage the brand
Global Sales Tesla has suffered in recent months in light of increased competition and reputational damage related to CEO Elon Musk Political rhetoric and activity.
For example, by May the sale of Australia Tesla fought against the background of messages about vandalism and protests related to Musk’s work with the administration and support of US President Donald Trump For extreme right parties in Europe.
Tesla report On Tuesday, its sales in the US fell by 11% in May since last year. And European industry groups on Monday mark much smaller sales of new Tesla vehicles in Spain, Portugal, Denmark and Sweden last month.
But there were several bright spots. Tesla posted a surprise bounces back in Norway, Where the Y Model has helped it accommodate 213% more vehicles in May ago. Tesla too said this Last month, click the record that broke 1545 sales in Turkey.
This data is coming after Trump has accepted Press -conference Last week, where he announced that Elon Musk would formally move away from the role in the federal government and the White House.
Although Trump added that Musk would remain as an advisor, in a research note after the announcement, Dan Iusbush said he believed that the days in Musk’s policy were essentially over after the damage to Tesla.
Tesla Bull stated Running robotic expected later this month. Musk said Tesla had already experienced a model without drivers.
Hard competition
Musk’s return comes at a time when Tesla also faces a much tougher competition, especially from Chinese EV manufacturers.
For example, Baid is expanding globally over the hard competition in China’s home market and is increasingly heading to the head with Tesla.
In April in China Baid put off Tesla in Europe For the first time, according to Jatt -Dynamics. Recently announced the car giant A lot of discountsAnd other Chinese automakers follow the example. In March it was disclosed that Tesla lagged behind byd in the total annual sales income.
And according to a report From Jata Dynamics, Byd sold more pure batteries in Europe than in Tesla for the first time last month in what he called a “watershed moment”.
However, in May, TESLA was able to return the advantage against BYD for Australian Car Sale, 3897 Sales BYD Based on the available data.
It is worth noting that Tesla is exclusively selling electric batteries, and byd also selling hybrid cars. The EVS battery works completely on electricity, while hybrid vehicles combine an electric battery with an internal combustion engine.
According to the FCAI sent to Australia to CNBC, the sale of hybrid vehicles and hybrid electric-type hybrid, which can be collected by connecting to an external food source about 6% and 118% respectively, a year in May.
“Recent sales data show that consumers are increasingly resorting to hybrid and hybrids, as many Australians want to cut car emissions,” said Tony Weber, CEO of FCAI.
He added that the hybrids are without the limits of the range associated with the batteries, which causes a special problem in Australia.
Against the background of enhancement of global competition and threats from hybrid vehicles, Lee CounterPoint, Tesla should continue to resort to high potential regions such as India, Southeast Asia and Latin America.
“These markets are increasing the infrastructure and EV stimuli, and Tesla can benefit, moving early, especially if it localizes production and tailors that offer local preferences,” she said.
Tesla announced On Tuesday, it rents a warehouse in Mumbai, which is expected to be used to maintain cars as part of the company The long -awaited expansion of India.
Tesla increased about 0.5% on Tuesday and decreased about 15%.
