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Apple CEO Tim Cook, left and Chief Director of Apple Johnny Yves, look at the new Mac Pro during the Apple World World Worldwide conference, or wwdc, at the San Khase’s San Khase, California, June 3, 2019.
Justin Sullivan | Gets the image
Formerly Johnny Yves left Apple In 2019, no major launch of Apple Artinware was completed without a video emphasizing the physical design of the product, narrated by the soft British accent.
He became a support in the silicone valley for large equipment because of the role in creating iPhone and Apple Watch.
On Wednesday, Aive returned to the computer industry with a new video, but it did not launch the new Apple product. Instead, I announced A deal at $ 6.4 billion This is to combine his charged firm called IO, with Openai. Ive to head design for the new AI equipment series.
An ad emphasizes the increasing meaning in the silicone valley that is smart Artificial intelligence Assistants can raise the gadget world by displacing laptops and smartphones that Apple is currently building with new products that look and function completely.
“Technical changes like the Internet, smartphone and AI Gin munster Posted on X on Wednesday. “Openai catalyzes this shift into something sensitive.”
Even Apple’s executives said AI equipment could threaten its iPhone Business.
At the beginning of this month, Eddie Ki, the Apple chief said that he believes that AI devices can replace the iPhone for 10 years, “crazy sounds,” he said.
“AI is a new technology change, and it creates new opportunities for new participants,” – a cane – Note.
Meanwhile, the great improvement of Apple to its built -in assistant, the Siri, was detained Early this year.
One of the main features of Apple Intelligence, a set of AI Company features, was integration with Openai for chatgpt to process queries that Apple Retcument He couldn’t. And Siri still operates as a system of questions and answers rather than a conversational, such as Chatgpt or Google’s Bemini.
Apple’s next opportunity to show what works on – on June 9 at its annual WWDC conference in Cupertino, California. Last year, Apple first discovered Apple Intelligence, and where it usually states its latest software for iPhones, iPad and Macs.
The Openai announcement was covered by details about what types of products will develop and build new Openai labor forces. The company said it would show what it was working next year.
The next big thing
An announcement on Wednesday should be a call for Apple if its former guru cooperates with the fastest -growing company in Silicon Valley to create products that can eventually threaten her position at the top of the equipment.
As I included in the video launch: “I’m absolutely sure that we are literally on the border of a new generation that can make us the best.”
Sam Altman, CEO of Openai, said he was pleased to cooperate with Ive to “try to create a new generation of computers working on AI”.
The AI Humane pin is equipped with a voice assistant and camera.
Arjun Harpal | Cnbc
While Ivi will continue to manage its design firm called Lovefrom, Openai receives full -time talent injection.
Scott Chenon, Tan and Evans Hanka, all Apple Design veterans and co -founders of IO, join Openai.
Until the hit -the equipment of AI consumer equipment, several startups tried to create devices that use AI to cut their physical traces and simplify the user experience.
Former Apple staff founded Humane, which created a small pin with a projector who could make calls and answer questions. The Humane $ 700 product did not sell, and the company was sold HP.
Early adopters can also purchase R1 rabbit, a small square gadget that costs $ 199 and uses the Openai model to answer questions. Reviews The gadget was bad. I told Bloomberg on Wednesday that they were “Bad products“
Apple Megacap rivals are increasingly grabbing assistants who work on AI as a way to differentiate their products.
Meta Sara Nicholson employee poses with Ray-Ban sunglasses at Meta Connect’s annual event headquarters at Menlo Park, California, USA, September 24, 2024.
Orbegozo Manuel | Reuters
Meta’s Ray-Ban Smart Glasses were a pleasant surprise on the market, with more than 2 million pairs selland the father on Facebook is Running Advertising In which glasses answer the conversation questions, using the models of Llama AI company in addition to shooting video with built -in glasses.
On Tuesday, GoogleCombining with Apple via its mobile Android operating system, announced new AI models and features, including a complete video generator, and New SmartFlasses Prototypes working with software called Android XR that will produce companies such as Warby Parker.
Google also said his assistant Gemini could log in ‘Agent mode“To do things – similar to the delay in the improvement of Siri Apple. While Google brings most of its Gemini features on the iPhone through their applications, users cannot make it default over Siri.
Apple and Openai representatives did not respond to comment requests.
