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The last few years have seen many big blockbusters buckets of popcorn hooked to attract the public to the theaters. Some have it looked goodothers have been more sexual than you (or him theater chains) would think, but apparently they’re doing their job, because Cinemark is going to let theatergoers use whatever they have as a bucket.
Sunday, January 19 will be National Popcorn Day, and the theater chain is marking the occasion with its first “Bring your own bucket” day. As long as the container is clean and no more than 400 ounces, you can get an XL size popcorn for $5 at all Cinemark locations. On the same day, they offer a 10% discount on all gift cards online, and anyone who follows the chain’s Instagram can enter a contest to win a free large popcorn by tagging three friends in the comments.
“National Popcorn Day is one of the best days of the year at Cinemark, and for popcorn lovers everywhere,” said Cinemark SVP of grocery, David Haywood. “It has always been the star of cinema concessions, although the popcorn ships have become an award-worthy supporting actor. We are excited for everyone to be creative with this campaign and show their choice of container while enjoying the iconic snack alongside a great movie.”
Cinemark would a lot like this to be something he can do every year, as he is also encouraging people to share their buckets on BYOB day, and highlighted several releases that will be playing in theaters that weekend, including Universal The wolf man. If you find yourself without a suitable popcorn bucket on January 19, the chain has also “helpfully” listed the buckets it sells on its store.
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