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Samsung launched the Galaxy S25 Edge, a thinner version of its flagship smartphone.
Arjun Harpal | Cnbc
Samsung on Tuesday introduced a subtle version of its flagship smartphone in an unusually timed launch, as it seems to support the impetus in its mobile Divison against the uncertain consumer background and tariff policy.
Edge Samsung Galaxy S25 is only 5.8 millimeters and weighs 163 grams, making it one of the most subtle smartphones on the market.
Samsung said the device starts with $ 1099 and goes on sale on May 30.
Running comes a little less than four months after Samsung has arranged its annual flagship phone Running for the S25 series. For Samsung, it is unusually launching a new high -end device right after the January event, and the usual term is usually in the mid -year to open the latest complex phones.
This step emphasizes the desire of the South Korean technological giant to take advantage of the S25 range because it faces increasing competition from Chinese players and uncertain macroeconomic environment.
Samsung reported last month In the first quarter of the year in his mobile division he saw a profit jump and profit due to the strong sale of his S25 series.
However, Daniel Arauj, Vice President of the Samsung mobile department, warned about the call for profit last month that the smartphone demand is expected to decline in the second quarter from the “seasonality trends”, and the forecasts can be “adjusted” from the global tariff policy.
US President Donald Trump “mutual” tariffs came into force in April though they were Soon stopped. White House released certain technological products For example, smartphones and chips by providing some refund for companies such as Samsung and Apple. US and China meanwhile agreed Monday to pause most of their tariffs on each party.
Araujo said that S25 Edge could help “support the flagship sales” by emphasizing why Samsung has decided to run the phone now.
Apple is reportedly working on a thin iPhone
More subtle phones have become obsession with smartphone manufacturers, which hope that these devices will appeal to people who wish the flagship experience without the size of the traditional device. Edge Samsung S25 has a 6.7-inch display, just like the Galaxy S25+, but it is thinner and lighter.
Edge Samsung Galaxy S25 at the exhibition during a briefing at Samsung KX store in London, UK
Arjun Harpal | Cnbc
Phone also suffers a double camera system and The latest functions of AI Samsung.
“In the second half of 2025,” thin, of course, “,” said Ben Wood, CCS Insight chief analyst, CNBC said.
“Samsung first comes out of the gate with a slim design, but Apple is expected to follow in September and develop Chinese brands such as Honor and Xiaomi will probably not fall behind.”
Samsung may be trying to reach the nearest Apple competitor who is preparing to run a thin version of its flagship, dubbed the iPhone 17 Air, according to A. Bloomberg Report this year.
“It’s hard to believe that this is not a preventive strike after the widespread assumptions that Apple will have a thin iPhone in the next stock,” Wood added.
