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By Chris Snellgrove
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One of the things he did Star Trek: The original series So popular was that it was broadcast in color at a time when many popular TV shows were still in black-and-white. In addition to the bright colors of the costumes, the early sets were particularly colorful because the cinematographer Jerry Finnerman used background lights to spruce the internal walls of the otherwise gray enterprise. And he did this for a secret reason: the show was broadcast on NBC, and because the network then owned the RCA TV maker, the Sci-Fi show was made more colorful to sell more color TVs.
Back in the 60s, many households carefully weighed whether or not they should update their old black-and-white sets. RCA was in a pretty unique position because it could use ownership on NBC to create colorful TV shows, giving users a reason to upgrade. Trek Star It became a leading kind for these new series, and RCA used the show prominently in ads with taglines such as “when you are the first in color TV, there must be a reason.”
For a first season Trek StarThe hard work of Jerry Finnerman mainly and his background lights that led this to show the “First in Color TV.” He made more than making the backgrounds more vibrant … arguably he immersed the initiative with the kind of warmth that made him feel like a home for innumerable fans everywhere. Unfortunately, the urgent production schedule of later seasons meant that it did not have time to set up this lighting, which is why season 2 and 3 looks relatively bleak.
By the way, an RCA that uses Star Trek and other shows to advertise color TVs is an even smarter movement than you would think. You see, the company also Having sold the expensive equipment needed to film shows in color, so emphasizing the importance of color TV helped them make money on selling TVs and selling cameras and other production equipment. Their use of Star Trek to Market color TVs also promoted NBC, which meant that RCA could make even more money through other network -related ads and deals.
Used from Trek Star Selling colored TVs may have done more than making RCA money … it may have, in fact, saved this sci-fi A series of specific doom. NBC wanted to cancel The original series After season 1, and the most common narrative is that the show is kept alive because of letter writing campaigns and other fan support demonstrations. However in his book Inside Star Trek: the real story. Original Series The executive in charge of the production of Herbert F. Solow The show the show could have been refurbished despite its low score simply because it made RCA enough money.
Ironically enough, Star Trek never had as much color as in The original series…The next generation Start a lifetime of doing star Looks like holiday pubs washed out, and Nutrek live now crazy dark in more than one. In the days of Captain KirkThis franchise was about giving us great shades of red and gold. These days, though, Star Trek gives us one color: the blues.
