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The perplexity does not want to compete with Google, apparently wants to be Google.
CEO Aravin Srinate said this week on the Podcast tbpn May a perplexity reason its constructed their own browser is to collect data on all users make out of their own app. This is so that can sell premium ads.
“This is a kind of one of a reasons that we wanted to build a browser, also wants to data as well out of best” Srinivas said. “Because some of the questions that people do in these AIS AIS is purely in relation. It’s not as personal.”
And the work questions don’t help the company you build a quite accurate dossier.
“On the other hand, which are the things you are purchasing; which hotels go (that restaurants go; that you spend the navigation time, tells you a lot about you,” explained.
Srinivas believes users of the perplexity browser will be well with such tracks because ads have to be more relevant to them.
“Plan to use all the context to build a better user profile and, to be you know, that through our feed that we can show some ads,” “he said.
The browser, the named comfort, has suitcase of recovery but is on track to be launched in may not, srinivas said.
Is not wrong, of course. Quietly follow users around the internet helped Google become the market companies of $ 2 trillion trillion
That’s why you built a browser and mobile operating system. Indeed, perplexity is attempting to something in the mobile world, too. Is signed a partner with motorola, announced Thursday, where his app will be pre-installed on the RAZR series and can be access to if the motorcycles you are writing “requesting the perplexity.”
Perplexity is also in samsung discussions, Bloomberg reported. I am Srinivas have not flat-confirms that, to be referenced on the Podcast Bloomberg, published before the month, that has discussed lost instant.
Obviously, Google is not the only users in line to sell ads. The mete technology, the pixels, which is embedded in websites across internet, it is how Meta hit Data, even on people who don’t have facebook accounts. Even Apple, who has wondered itself as a privacy protector, cannot resist the shares of the duct sell advertising in some of their apps by default.
On the other hand, that kind of things brought people through the political specter in the US and Europe for BIG TECH.
Srinivas irony openly explains his browser’s sale ambitions this week can also be overstated.
Google is currently in the constation to combine of the Department of Justice, who has received Google to the monopoliere building to dominate the advertisement and online publicity. The Doj wants the judge to order Google to chrome dive.
Both open and it Perplexed – It’s no surprising, you see the reasons of Srinivas’ said they have to buy the chrome browser business if Google was forced to sell.
