Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Lebron James, one of the most iconic figures in contemporary sports, again went down in history – this time in the toy passage.
Matel announced the exit of the new Barbie in the likeness of Mr. James, which made him the first professional athlete, who was honored with a Ken doll.
“We are glad to bring a new Ken presentation to the supporters,” said Crysta Berger, Senior Vice President Barbie. She said that the doll was celebrating “Lebron as a Land for imitation”, its ability as an icon to overcome culture and set “a positive example for the next generation”.
The dolls in the Los -Angeles Lakers Basketball in his previous game and reflects its growth – it is in an inch higher than in the standard Ken doll.
In reality, the athlete is 6 feet.
A new doll comes as Company faces financial uncertainty Among the escalation of President Donald Trump’s trade war with China, where just under 40% of Mattel production is based.
Trump on Wednesday announced that tariffs on goods from China would be Increase up to 125%. He accused Beijing of “lack of respect” after he avenged and stated that he would impose 84% tariffs on US imports.
In the same ad Trump announced a 90-day pause For countries affected by higher US tariffs, they allowed a universal “reduced mutual tariff by 10%, as the negotiations continued with approximately 60 countries.
Matel said that you may have to increase prices and may implement changes in your supply chain. Consumer and business groups in the United States warn that tariffs can break supply chains and increase prices.
The new Ken doll does not show a athlete in basketball. Instead, he is dressed in a jacket decorated with “LJ” in front.
This includes the patch of Ohio and the patch of the crown on one sleeve and number 23 – his basketball jersey number – on the other. On the back of “Lebron” boldly printed with the phrase “Just a child from the acron” – the city of Ohio, where he was born.
Under the jacket, the doll wears a shirt that proclaims “We Family”, nodding on the basis of the star. The doll includes accessories such as basketball, headphones and sneakers.
In the advertising video released Mattel, Mr James reacted to see the doll for the first time. “Oh he is a dope!” he says how he was given a statuette. “It’s so cool!”
When he played with the doll’s accessories, he joked Lebron Ken, “he may have to make a little lift, his legs look thin.”
This step is a significant moment for Barbie’s 65-year-old brand, which has forced divers to diversify dolls and display a wider range of careers, body types and background.
Despite the fact that Barbie has previously honored athletes such as Serena Williams, Naomi Osaka and Megan Rapino, Mr James is the first male sports figure – and the first male figure who is not from the entertainment industry – joined the composition.
Even with four NBA titles, two gold Olympic medals and his name, Mr. James says his new Konbassador title is different because it is more than basketball.
“It is an opportunity to recognize the powerful impact of imitation examples that instill confidence, inspire dreams and show children that they can also achieve greatness.”
