Adidas decreased by 10%when Southeast Asia got into the eye tariffs

As European markets collapsed Thursday after US President Donald Trump extraordinary tariff adsThe big trading names that sell goods, ranging from sportswear to jewelry, were some of the worst performers.

Many US consumers sold by European companies are produced or passed through factories in Southeast Asia-Region, which covers developing economies that have unexpectedly affected by some Trump’s highest duties.

Cambodia – where close to a million people Working at clothing and shoes, which produce about 70% of the country’s exports, was affected by the highest level of tariffs by 49%.

In the meantime, the duties of US import duties were 48%, Vietnam was 46%, Thailand was 36%and 32%of Indonesia. Trump administration method to count tariffs strongly for ignoring both Trade in services and Low purchasing power The countries were affected by the highest tariffs.

Sri Lanka and Bangladesh were also among the factories where Citi analysts said the tariffs were “much worse than expected”.

The news was sent by European retail promotions.

Creator of jewelry Pandora Snaked 11% on Thursday. The company’s production and oil refining covers southeastern Asia, as well as China, Japan, India, South and North America and Europe.

German sports firms Cougar and AdidasMeanwhile, accordingly decreased by 11% and 9.7%. UK JD Sports fell by 5.5%, shoemaker Doctor Martens lost 5.9% and British luxury firm Sherber shed 6.2%.

“The impact of tariffs on Trump (on) the company’s profits and cash flows greatly depends on how long they remain in place, and the company and the industry in question,” said Russia Contement, AJ Bell investment director, by email CNBC.

“Companies with the greatest problems may be the ones where most of their total sales are in the US, and where most of their supply network in Asia is located – clothing sellers will look very carefully. They can rearrange the supply chains, but it will take some time.”

As in the US – Where retailers also often have very global supply networks – it is assumed that corporate income will squeeze and buyers pay higher prices.

Cailin Birch, World Economist in the Economist intelligence department, said CNBC on Thursday that it will now be more difficult for special trademarks to plan their future.

“These tariffs were higher than expected. Their makeup has a lot of uncertainty,” she said, explaining that Trump could raise or reduce his duties in the future.

“So, they are already frustrating, the administration where these figures will end, and it is even before we even come to market pressure. So, how companies can reliably think about where they are going to produce, sell and sell their goods if they do not have the concept that (tariffs) will be here in six months or four years?”

Birch, consumers could largely keep up with the higher prices in pandemic inflation, but this was because the price increase in combination with the government stimulus, the hard work markets and the increase in wages.

“We are not going to see this demand for the equation that continues this time,” she said.