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On February 26, 2025, Amazon CEO Andy Jasi appeared during the Amazon Device launch event in New York, USA.
Brendan McDerdia | Reuters
AmazonSeeking to consider generative artificial intelligence in a broader level of its e -commerce universe, recently began testing a purchasing assistant and heartfelt on health with users’ subgroup.
AI has become the main sphere of investment in Amazon, including in its retail, cloud computing, devices and medical enterprises. As part of Amazon’s retail business has already launched purchases, AI assistant for AI sellers and authors.
Amazon’s new services have been conducted in its app or site in recent weeks. A shopping tool calling AI interests encourages users to describe the interest “using their own words” and then creates the curator of the choice of products. This feature allows consumers to view products using a more spoken language and separately from the main search panel on Amazon.
AIZON AI function allows users to enter more spoken searches
Amazon
In its main application Amazon has a target page for this feature.
“Describe your interest, for example,” Coffee Brewing Gadgets “or” Latest Picball Accessories, “and we will find appropriate products for you,” the page reads. Other searches offered include “Books of Children about perseverance and combating failures” and “brain predators that are not too tough, made of wood or metal.”
Last month, Amazon CEO Andy Yasi said the staff built or were in the process of creating approximately 1000 AI generative applications across the company. Its cloud block offers a chat for businesses called Q. In the field of commerce, the company conducted services for consumers as well as millions of sellers of other manufacturers.
Amazon also studies ways to AI can resolve medical needs. The company checks the chat -boot on its site and a mobile application called “Health AI”, which can answer health and health issues, “provide general care options” and offer products.
While RufusAmazon trading chat can offer products such as Ice Packs and IBUProfen, AI Health AI goes on, providing users with medical recommendations and care tips, such as how to deal with cold or flu symptoms. The site states that the service cannot provide a personalized medical advice.
Some answers presents a “clinically proven” sign that denotes information that was “considered by American licensed doctors,” Amazon says.
Health AI also invests users on Amazon Internet, as well as clinical services offered by one medical, primary care provider It bought about 3.9 billion dollars In 2022.
Recently, Amazon has started testing an assistant health -related health, which can provide medical recommendations and offer products.
Amazon
More consumers cover the generative II As a trading tool as well as with features such as AI Health AI and AI interests, Amazon wants buyers to use their own services over rivals like Chatgpt Openai.
With sufficient use, Amazon can get valuable information on how people interact with AI helpers when the company is preparing for the overhaul of Alexa, the digital assistant it has launched more than ten years ago.
Amazon announced Alexa+The new version of the technology, built into the generative II at the end of last month. The company says Alexa+, which is still to unfold, is able to solve more difficult tasks and can serve as “agents” by taking actions for users without their direct participation.
Andrew BellAmazon e -commerce manager for the National Fire Defense Association, which also publishes research on Amazon’s patents and developing II, came across new purchases and health functions, and recently Posted about them This is LinkedIn.
In an interview, Bell said Alexa+ could potentially refer to models designed for Amazon apps such as Health AI to respond to requests.
“If there is a question related to health, Alexa+may call for health,” Bell said. “If there is a question related to the product, Alexa+ can call on Rufus.”
Amazon did not comment on the story.