The best key to communications for renewable projects from the ground

According to experts, renewable energy companies can reduce the prolonged approval process required for their projects, better reporting the stakeholders.

Christina Shim, Chief IBM Sustainability, said sponsors need to focus on business – except for environmental benefits – when discussing their projects.

“This is, as they say … There are some provoked words now, depending on where you are sitting around the world, and I think the more you can quantify the value of the business for what you do, and link it again, business operations and business decisions, it will only be important,” – said Shim on Thursday.

“As long as the results are the same, you just need to make sure you communicate accordingly with the right stakeholders.”

She compared this to how you could talk to the financial director against the investor against anyone in the procurement. “You need to talk about things a little differently.”

Mitesh Patel, CEO and COO Director in Suncable International, agrees that communication adjustment for the desired audience is crucial.

“For politicians, voters are their constituency, not your project or not your company. You have to help them translate what benefits your project will bring voters,” said a patent, whose company is developing a solar delivery project from Australia to Singapore via submarine cables.

A project called Australia-Asia Powerlink, there is estimated about $ 24 billion and is expected to put Singapore 1.75 gigawat electricity – either around 15% of their electricity needsAccording to the company.

The comments of Shima and the Patel, who made Steve Sedwick CNBC in the Singapore panel, come, as renewable energy projects often require many years to leave the ground.

A report From the global infrastructure, which is part of the World Bank infrastructure consultative, noted the complex nature of the preparation required before the infrastructure project. He has set the average project preparation time for 6 years, but stated that it could take up to 14 years if the project is not planned properly.

Cenk Alper, CEO of the Turkish conglomerate Sabanci Holding, said that the biggest obstacle to renewable energy projects is often normative.

“The biggest problem is still a government – permits. Because, from licensing to the preparation of the project, the total time is longer than the construction time,” he said.

The situation in Europe is even worse, he added, citing a project where the connection to the network took two years.

Alper said Western countries should streamline the process of approval of renewable energy projects, noting that China has launched more projects over the past five years than the rest of the world.