Alphabet shares closed above $200 for the first time since the stock split

Alphabet the stock closed above $200 a share for the first time on Friday as investors grew bullish on the company’s AI capabilities.

Shares rose 1.1% on Friday and slightly more than 2% for the week to close at $200.21. It’s up nearly 6% in 2025, while the Nasdaq is up 3.3% this year.

Alphabet’s fresh entry is based on division. Company implemented 20-for-1 stock split in 2022. At the time of the announcement, the stock was trading around $2,750, equivalent to $137.50 after the split.

Tech’s megacap companies will begin reporting earnings next week, with Microsoft, Meta and Tesla results are scheduled to be announced on Wednesday, after which an apple on Thursday. Alphabet it is planned to announce the results of the fourth quarter on February 4.

Income of Alphabet in v the third quarter increased by 15% year-over-year, accelerating from growth of about 11% over the same period in 2024. In the third quarter, the company’s sales amounted to 88.3 billion. USD and achieved record cloud revenue.

While Alphabet faces increased competition from advances in generative artificial intelligence, particularly with OpenAI, analysts generally see Google as the AI ​​winner as the company adds new features to products across its portfolio.

In a report on Friday, Morgan Stanley analysts noted the company’s progress on its artificial intelligence agents, Project Astra and Project Mariner, as well as its large language model Gemini 2.0, due for release in 2024. However, the firm said the “barrier to benefit and scale” of consumer goods is “high”.

In 2025 strategy meeting With employees last month, Google executives said they expect a year of increased competition, regulatory hurdles and advances in artificial intelligence. Despite the product hiccups in the first half of 2024, the second half of the year featured a number of important AI products.

Over the past year, Alphabet shares have risen by 35%. Among the most valued technology companies, Nvidia was the best performer with a 132% increase, followed by Tesla at 96%. Meta and Amazon were also ahead of Alphabet, while Apple and Microsoft were lower. Over the past year, the Nasdaq has grown by 29%.

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