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Buyers go to Burberry store at the high -cown Fashion Valley on December 13, 2024 in San Diego, California.
Kevin Carter | Getty Images | Getty Images
Burberry On Friday, they reported smaller than expected sales in the third financial quarter, giving the first idea of the efforts of CEO Joshua Shulman to reconstruct the British Fashion House, which is siege.
Comparative sales decreased by 4% from three months before December. Analysts expected a 12% decrease in the company’s consensus estimate.
The total revenue for the festive purchases was £ 659 million ($ 816 million), decreasing by 7% compared to the same period last year according to the stated exchange rates.
Sales decreased in the Asia -Pacific region and in Europe, in the Middle East, India and Africa – by 9% and 2% respectively, but increased by 4% in America.
Shulman announced in November urgent plans for ‘Course fixes’ After a long period of ineffectiveness of the company amid reducing sales and a number of changes in management.
The plans that, according to Schulman, were to return his “initial purpose” – led to the historical high of Burberry’s actions, and since then the actions have continued to grow due to the restoration of investors’ confidence.
The announcement was announced together with the Burberry results for the first half, which ended on September 28, 2024, during which Sales have declined by 20% The second quarter in a row.
Strategic overhaul notes last iteration 169-year-old seller. Shulman joined In July, from Michael Kors, who became the fourth CEO of the brand over the last decade.
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