Explore how businesses can customize ChatGPT's tone to enhance customer interactions and align with brand voice in 2025.image

ChatGPT’s New Personality Settings for Business Owners

ChatGPT Will Now Let You Pick How Nice It Is: What Business Owners Need to Know in 2025

Estimated reading time: 5 minutes.

  • ChatGPT now allows users to customize personality traits like warmth, enthusiasm, and tone.
  • New settings help businesses tailor their AI support for different audiences or marketing channels.
  • Entrepreneurs and marketers can align ChatGPT behavior with brand voice and customer expectations.
  • AI Naanji assists businesses in integrating tailored ChatGPT workflows via tools like n8n and AI consulting.

Table of Contents

What Does “ChatGPT Will Now Let You Pick How Nice It Is” Actually Mean?

To understand the update, let’s start with what OpenAI changed. As first reported by The Verge, the December 2025 ChatGPT update introduced new personalization settings that give users control over how “nice,” warm, or enthusiastic their AI assistant appears.

Here’s what’s customizable:

  • Warmth and Enthusiasm Levels: You can now choose “more,” “less,” or “default” levels of friendliness.
  • Personality Options: Choose from quirky, professional, friendly, cynical, and more.
  • Stylistic Preferences: Adjust formats like emoji use, headers, and bulleted lists.

These adjustments are available under the ChatGPT app’s menu: tap your profile > Personalization > Add Characteristics.

This means the AI you deploy for customer support can now match your brand’s demeanor with more precision—whether that’s chatty and upbeat or formal and to-the-point.

Why This Matters for Business Users

For businesses, tone is not a small detail—it’s part of your brand. A chatbot that sounds too casual might reduce trust in a law firm’s chat widget. Conversely, an overly stiff AI might tank engagement for a lifestyle ecommerce brand.

With this update, business owners can dial in tone and format that match their audience’s preferences, improving user experience and consistency across platforms.

How Can Entrepreneurs Use This ChatGPT Personality Tweak?

The ability to customize ChatGPT’s tone and formatting isn’t just an aesthetic choice—it has functional business applications. Here are some practical uses:

1. Customer Support Tone Adaptation

  • Offer polite, friendly, and reassuring responses for retail or healthcare clients.
  • Use a cooler, more professional tone for legal or B2B inquiries.

2. Marketing Funnel Stage Alignment

  • Exploratory chatbot: bubbly, enthusiastic tone for awareness-stage.
  • Bottom-of-funnel AI assistant: fact-focused, efficient tone to support conversions.

3. Localized Brand Communication

  • Adjust tone based on regional audience (e.g., casual in Australia, formal in Japan).
  • Align stylistic formatting with local expectations (e.g., emoji use in younger markets versus none in formal ones).

4. Content Types and Audience Segments

  • Influencer campaign: “quirky” ChatGPT with lots of bullet points and emojis.
  • Internal training bot: “professional” persona with inline headers and markdown formatting.

5. AB Testing Chat Responses

  • Experiment with ‘more warmth’ vs. ‘default’ tone to see which drives better engagement or satisfaction scores.

In short, the ability to edit how “nice” ChatGPT is may lead to measurable improvements in customer interaction quality and alignment with brand communication standards.

What Are the Top Use Cases Where ChatGPT’s New Personalization Features Excel?

Since the update, savvy teams are finding creative applications for ChatGPT’s new characteristics. Let’s look at top use cases across business sizes:

Use Case 1: SaaS Customer Support

Tone variation helps address user frustrations effectively. A startup can configure a warmer tone for tech support issues, making hard conversations easier. Headers enable clarity, while toggling down emoji keeps the professionalism intact.

Use Case 2: Ecommerce Product Recommendations

Brands like niche apparel or skin care can deploy a quirky, enthusiastic chatbot that acts almost like a friend giving advice. With “more enthusiasm,” product descriptions become more fun—driving engagement and improving dwell time.

Use Case 3: B2B LinkedIn Messaging

Professional tone and reduced emoji use make ChatGPT ideal for outreach automation via LinkedIn. A toned-down ChatGPT can draft personalized but concise prospecting messages.

Use Case 4: Internal Knowledge Assistants

Set ChatGPT to a friendly but efficient personality with high formatting precision (lists, headers, inline markdown). It helps staff retrieve SOPs or explain workflows clearly without chatter.

Across all verticals, the “*ChatGPT will now let you pick how nice it is*” update turns previously generic AI into a branded experience for every persona and use case.

How to Implement This in Your Business: 6 Simple Steps

Ready to align your AI interaction style with your brand identity? Here’s how to get started:

  1. Update to the Latest ChatGPT Version: Ensure you’re using the latest app version on desktop or mobile to access personalization settings.
  2. Define Your Brand Voice: Work with your marketing team to define whether your tone should be warm, professional, quirky, etc. Decide on emoji use and list formatting preferences.
  3. Access the Characteristics Menu: Open ChatGPT > Profile > Personalization > Add Characteristics.
  4. Test Settings with Real Dialogues: Deploy the new personality in a sample conversation workflow. Compare and test for engagement quality, clarity, and consistency.
  5. Integrate with Your Workflows: Use tools like n8n.io to inject personality-tuned prompts into automation workflows, chatbots, or CRM outreach.
  6. Review and Optimize: Monitor responses and periodically tweak ChatGPT’s tone to suit evolving brand needs or customer expectations.

How AI Naanji Helps Businesses Leverage ChatGPT Customization

At AI Naanji, we help businesses do more than just toggle settings. Using intelligent automation and workflow orchestration with tools like n8n, we enable companies to:

  • Incorporate personalized ChatGPT prompts into multichannel support agents.
  • Design tailored chatbot personas for different departments or funnels.
  • Seamlessly align AI tone with your brand strategy.
  • Automate repetitive tasks where tone matters—like review responses, follow-ups, or lead nurturing.

Our consulting team ensures that the new customization features are part of a broader digital transformation effort, not just a novelty setting.

FAQ: ChatGPT Will Now Let You Pick How Nice It Is

  • Q1: Where can I find the ChatGPT personalization options?
    You can access them by tapping your profile in the ChatGPT app, then navigating to Personalization > Add Characteristics.
  • Q2: Can I save multiple tones for different contexts?
    Currently, OpenAI allows one active character setting at a time. To switch contexts, you’ll need to update the settings manually or programmatically via API in advanced workflows.
  • Q3: Is this feature available in GPT-3.5 or GPT-4?
    As of December 2025, personalization is rolling out across supported versions. Check the official ChatGPT documentation for version-specific features.
  • Q4: Will adjusting tone impact answer accuracy?
    Tone customization influences how something is said, not what’s said. You still get accurate, model-based responses—now with a personality wrapper.
  • Q5: What industries benefit most from this?
    Ecommerce, customer service, marketing, education, and SaaS stand to benefit most—especially where tone, clarity, and brand alignment impact customer experience.

Conclusion

As AI tools become central to business operations, the ability to humanize them has gone from “nice to have” to essential. With the new update allowing *ChatGPT to now let you pick how nice it is*, businesses can finally fine-tune how they sound to their audience—automatically and at scale.

Whether you’re seeking warmer interactions with customers or clearer knowledge transfers internally, these customizable personality features offer real strategic value. AI Naanji is here to help you build those capabilities into your operations through n8n automation, AI consulting, and smart integrations.

Reach out to explore how we can align your AI voice with your business voice—while unlocking new levels of productivity and engagement.

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