Apple CEO Tim Cook says that rising prices on iPhone is not attached to the tariffs

Apple CEO Tim Cook said the hike to the latest iPhone models is not related to the wide tariff plans of President Donald Trump.

“Tariffs in prices will not be absolutely clear,” said Cook Jim Cramer from CNBC from the Fifth Avenue Apple store in New York as the latest iPhone model launched around the world.

This is one of the first occasions where Cook resolutely addressed the tariffs Toward prices on the iPhone.

Earlier this month Apple increased the price its iPhone 17 Pro 100 dollars, retaining entry -level prices. It also presented an air model that replaced plus at a more steep price.

Many analysts were widely awaited Increasing prices Despite the attempts of the pile, shy away from tariffs.

To get around the collection, Apple has lowered His supply chain for imports of iPhones in the US from low -level countries such as India and Vietnam. Apple has historically produced majority Its products in China.

Cook also performed with Trump when the company commits committing less than $ 600 billion Prior to strengthening the US production and support suppliers.

During June Cook showed that the company took A strike of 800 million dollars from costs associated with tariffs.

At the same time, Apple faces questions about its slow artificial intelligence, as well as rising competition in international markets such as China.

“We have AI everywhere on the phone,” Cook said CNBC on Friday. “We just don’t call it.”