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On September 19, 2025, the client contains a new smartphone for the iPhone 17 Pro Max at the Apple store in Chungqing, China, China, September 19, 2025.
Chen Sin | Getty Images | Gets the image
On Friday, the iPhone 17 got into the store worldwide, drawing long lines from Beijing to Singapore.
But outside the launch of the noise, Apple is under pressure to manifest itself by fighting issues around artificial intelligence plans, as well as enhancing competition.
One of these markets is China where Apple clients were waiting for hours and even overnight to get their hands on a new iPhone
The first in the queue in the apple flagship store in Sanlitun, Beijing, this morning was Liu – he did not want him to be identified by his full name – who said CNBC that on Thursday he was in line at 11 pm for his chance to pick up the iPhone 17 Pro Max.
He said he was delighted with a new smartphone color and external design, which, according to Apple, improved the thermal scattering of the phone.
Products on display for the first time include iPhone 17 Pro, iPhone 17 Pro Max and iPhone Air, as well as new Apple Watch and AirPods models.
While they have been available for previous recommendations in the US since September 12, global launch is of particular importance as Apple takes rising competition in foreign markets.
Chinese competition
In particular, Liu also stated that in recent years he has changed to Apple with Huawei, seeing iPhone as best for everyday life and entertainment.
Another person who wished him to be identified only by his name Jan – the former user Xiaomi – said he was waiting to get his hands on the last iPhone, preferring them to the operating system.
Both Liu and John expect many Chinese residents to buy their first iPhone this year from new features such as a great internal storage.
If this trend came out of
After many years of leadership in the region, Apple now takes only 10% of the Chinese smartphone market, delaying local players such as OPPO, Huawei, Xiaomi and others, reports Data from Omdia.
So far the signs are positive for the iPhone 17 series in China. Last Friday JD.com is one of the largest e-commerce platform in China in the first minute of the iPhone 17 series beforehand the previous order last year’s iPhone 16, company report.
Other markets
In a much smaller but wealthy Singapore market, an epitched iPhone 17s was also met with pathos, and long lines are formed outside the apples around the city.
Isho Isa and Daniel Mohammed Nuu, two young professionals in Singapore, both were in the queue for the hours ahead of Apple’s outlet at the Marina Bay Significant Trade Center to buy iPhone 17 Pros, which, according to them, were their first new phones for many years.
Referring to fresh designs, a longer battery life and an advanced camera, they said new phones offer enough to keep them loyal to Apple ecosystem.
The lines were even longer in the Singapore Garden, the main shopping center of the city-state, with a separate turn for the people who pre-ordered iPhones.
Based on the time of the previous order and consumer feedback, the initial world demand for the iPhone 17 looks pretty positive, said Le Xuan Chiew, OMDIA Research Manager.
In particular, the basic model of the iPhone 17 exceeded the expectations, as the launch prices remained unchanged from the predecessor, despite the upgrade memory storage, Chiew said.
In Singapore, customers who arrived at Apple outlets also searched to dial some new AirPods Pro 3 companies, citing the product translation feature as the main sale point.
Apple Retcument
Successful launch iPhone 17 can help reassure Apple investors after far from exciting artificial intelligence features which, undertake at the end of last year.
Speaking with CNBC “Squawk Box Europe“Last week Ben Wood, Chief CCS Insight Analyst, praised Apple’s last product, but stated that companies needed to provide artificial intelligence.
“There is no doubt that Apple should speak with the II,” he said, noting that last year the company “dropped the ball”, making great promises that could not come true. Such plans have now been made next year.
“Apple must catch up (in II), but now, I think, they have enough runway to be able to handle during the intervention.”
– Eunice Yoon CNBC introduced this report
