Apollo tires will become new Team India sponsors after having reached a great agreement of 579 ₹

Bcci has been sponsored by Jersey three -year -old Apollo tires for an unprecedented € 579 crore, eclipsing the above Dream11 It offers 358 ₹ crore. This contract, which covers 121 bilateral accessories and 21 ICC games, marks the highest offer in the history of the Indian cricket. Apollo tires gives off SongThe offer of 544 ₹ crore and Tire jkCrore proposal of € 477 during the tender of September 16, emphasizing its ambition to take advantage of the breadth of Cricket for the expansion of the global brand.

Rigorous tender process and regulatory guarantees

The BCCI reopened the sponsorship rights after Dream11 was withdrawn by virtue of the promotion and regulation of the Online 2025 Games Law, which prohibits real money game entities in sports advertising. The bidding of the Board explicitly excluded companies linked to online games, cryptocurrency, tobacco, alcohol, sportswear, banking, non -alcoholic drinks, appliances and insurance.

The Apollo tires, based in Gurugram, with operations from more than 100 countries, obtained the title by committing approximately € 4.5 per game, significantly higher than the average of Dream11 of 4 crores per game, and presenting robust information from the market developed in collaboration with the main sports marketing consultancy, WPP Media. This transparent selection process reinforces the stability of BCCI income while adheres to strict ethical standards and regulators.

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Strategic Launch and Apollo’s planned advantages Jersey strips

Apollo’s logo will debut at India Kit during the two -party tests series against Western Indies From October 2, followed by India toThe series I hate three games against Australia in In Kanpur. With the ongoing Asia Cup and does not have a frontal sponsor of the shirt, this calendar guarantees immediate visibility among the global audience. Analysts predict a substantial impulse in the removal of the brand and the Apollo Tires market share, especially in the southern Asian and emerging markets, where it is the highest of the Cricket vision. At the same time, the BCCI ensures improved commercial stability in the midst of evolving sponsorship landscapes, allowing reinvestment in the basic development and cricket of women.

Aligning -with one of the most followed sports entities in the world, Apollo strips its condition as a world leader in the manufacture of tires, while strengthening the commercial call for Cricket. This collaboration is prepared to offer mutual growth: raising fanatics’ commitment through fresh brand associations and reinforcing India’s cricketing narrative on the international stage.

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