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Model Swiss Watchmaker Swatch called “What if … tariffs?” With numbers 3 and 9 turned on the face, as last month the performance on 39% of the import tariffs, which US President Donald Trump hit Switzerland last month, on a wrist at Swatch in Geneva, Switzerland, September 12, 2025.
Pierre Albui | Reuters
Clock Pop up Launched a special model of the publication at the punitive 39% of US President Donald Trump tariffs against Switzerland.
It was called “What if … tariffs?” Model, Face Face switches the position of three and nine, citing a 39% fee imposed on Swiss imports last month.
Retail retail trade for 139 Swiss francs (174 dollars) and launched on Wednesday, the clock is intended as a limited product product, the CNBC press reported.
The model, which is available only in Switzerland, was shown on the stock on the Swiss clock on Friday.
The press secretary added that the model was assigned a “positive provocation” by the authorities and a solid push to the Swiss government to ensure the better deal.
“It’s Swatch in DNA to provoke positively,” they said by email.
“We played with 39% tariffs imposed in the US Switzerland. We hope that this activation will not last long, but that it will be as short as possible.”
“As soon as the United States changes its customs duties towards Switzerland, we will stop selling this watch immediately,” they added.
said Trump shock 39% In Switzerland on August 1, among the highest presidential presidents worldwide.
Measures caused frustration from the Swiss authorities and internal enterprises that expected rates according to 10% to 15%, which apply to other major trading partners such as European Union and UK
Since then, the Swiss negotiators have been trying to provide a better deal, and the secretary of the US trade, Howard Lutnit, said CNBC on Thursday that both countries are likely to “make a deal.”
The Swiss watches and the wider luxury industry were particularly strong, given their great dependence on US consumers.
The US was the largest foreign market in Swiss hours in 2024, and exports worth 4.37 billion Swiss francs ($ 5.4 billion), according to Federation of the Swiss industry.
In a limited circulation means an addition to the collection of “What to do …”, which usually presents colorful models that sell about 100 Swiss francs.
