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Hinge today launched a new AI-powered feature called “Prompt Feedback,” which aims to improve your dating profile by analyzing how you respond to requests and evaluating whether you should be more specific or authentic.
Powered by OpenAI’s GPT-4o mini, Prompt Feedback evaluates each response and offers tailored personalized recommendations to help you share interesting details about yourself, which can lead to more interesting conversations.
Instead of telling you exactly what to write, however, the AI offers three levels of guidance: “Go a little deeper,” “Try a small change,” and “Great Answer.” The “Great Answer” rating tells you to keep your answer as is, while the other levels provide more specific suggestions, such as “Try adding a specific genre or favorite artist to show more personality.”
Prompt Feedback aims to solve a frequent problem among singles using dating apps: many profiles feature similar, clichéd responses. For example, a common answer is: “The best way to ask me is: ask me outside”, which can be as deaf and may not attract many answers. According to a user survey, 63% of daters struggle with what to write on their profiles, often resorting to stereotypical answers that don’t really reflect who they are.
The new feature launches during a difficult period for online dating, as users feel burned by relentless swiping, conversations that don’t progress, and frequent ghosting. Although Hinge intends to improve the overall app experience through AI tools, some users may be skeptical, as they may not be comfortable knowing that AI has played a role in connecting with parties. potentials.
Match Group, the parent company, invests about $20 to $30 million in AI, with its most recent initiative being a AI photo selection tool for Tinder to help users select photos that are expected to perform well on their profile. The company has partnered with OpenAI last year.
