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The Google EU was fined 2.95 billion euros (2.5 billion pounds) for allegedly abusing its capacity in the advertising technology sector – technology that determines what advertising should be on the Internet and where.
On Friday, the European Commission stated that the technological giant violated competition laws, preferring its own products to display online advertising, to the detriment of the opponents.
This happens against the background of increased control from regulators around the world Above the Empire of the Technology Giant in search and advertising on the Internet.
Google said the BBC that the commission’s decision was “wrong” and it would like it.
“This imposes an unreasonable fine and requires changes that will hurt thousands of European business, burdening them to make money,” said Li-Ann Malholland, head of the Google Regulation World.
“There is nothing anti-component in providing services to buyers and sellers, and there is more alternative to our services than ever before.”
US President Donald Trump has also attacked this decision by saying in a social media report that it was “very unfair” and threatened to launch a European technological practice that could lead to tariffs.
“As I said, my administration will not allow these discriminatory actions,” he wrote.
“The European Union must immediately stop this practice against US companies!”
In recent months, Trump has repeatedly criticized the fines and actions on forced execution against US technology, although the US government has launched its lawsuits Above Google Monopoly on Internet Advertising.
Earlier this week, the commission denied reports that it had delayed a fine of Google against the background of tensions over trade relations between the EU and the United States.
The commission’s decision on Friday has accused Google of “self -esteem” of her own technology above others.
As part of his conclusions, he said Google intentionally increased its own advertising exchange, ADX, for competing exchanges where advertising is bought and sold in real time.
Competitors and publishers faced higher expenses and eventually reduced the income, saying that they may have been handed over to consumers in the form of more expensive services.
The regulator ordered the company to bring such practices to the end, and to pay a fine of almost 3 billion euros.
The penalty of the commission is one of the largest fines that he transferred technology companies accused of violation of the competition rules to date.
In 2018, he fined Google 4.34 billion (£ 3.9 billion) – blaming the Android operating system for cement yourself as a dominant player on this market.
Teresa Ribera, executive vice-president of the commission, said on Friday’s statement that the regulator took into account the preliminary findings of Google’s anti-conceptual behavior when deciding on a higher fine.
“According to our usual practice, we have increased Google’s fine, as this is the third time Google violates the game rules,” she said.
Ms Ribera also warned that he had 60 days in the technological giant to change his practice in detail, otherwise the commission would look to impose his own decision.
“At this stage, this seems to be the only way to effectively end your conflict of interest, is a structural tool, such as selling part of its advertising technological business,” she said.
