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BMW CEO Oliver ZIPS performs at the 21st Shanghai Automobile Industry in the National Exhibition and the Shanghai Entertainment Center on April 23, 2025.
Hector Retamal | AFP | Gets the image
German Auto Giant Bmw Mount the value of the brand because it is preparing for the deployment of electric vehicles controlled by the software Tesla.
Speaking in front of CNBC on the eve of the automobile show next week where Fight European Automers It is expected that with Chinese aliens, BMW CEO Oliver Zips presented the world premiere of the ix3 sports vehicle.
SUV is the first production model to be developed as part of the BMW The long -awaited Neue Klasse platform with EVS.
Company with outdated Munich wants to release More than 40 By 2027, new and updated vehicles on the market, as it strives to keep up with competitors.
On Friday, Zipse told CNBC Annette Weisbach that the IX3 debut is the result of a five -year journey.
“This is the most important and the largest single investment that we did when -something, and it shows the way to the future. And what you see here is only the first car from a series of models that use the same technology,” Zipse said.
BMW sought to revolutionize in the digital proposal of its new models, focusing on the so -called “Architecture Superbrain“Replacing the equipment with a centralized computer system.
The company states that the “new digital nervous system” for the Neue Klasse platform has more than 20 times more computing its current generation.
These digital platforms provide computing power for automated control functions and information products, as well as the main features of the car such as climate and comfort features.
Pressing to emphasize the technological development of the firm as outdated European car manufacturers are struggling to close the gap with the leading players defined by the software. US EV Maker Tesla, as well as Chinese manufacturers, including XPENG and BYD, is currently dominated by this space.
“China has fierce competition, especially price competition. There are many new players on the market (and), there is a fierce fight on the market share,” Zips said.
On the other hand, ZipSE said the company has just over 3% of the market worldwide and should not compete in each market segment. What will help in the fields he competed, Zipse said is the price of the company.
“BMW is a promise. The brand promises to have maximum quality to have the latest technology and be very oriented on the client. I think it’s very important,” Zipse said.
BMW shares rose about 13%.
