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In May 2025, as the Premier League India (IPL) reached its utmost enthusiasm, international brand 1win Bump India’s roads with a unique mission: to take the IPL electrifying energy directly to the people, however much their hometown is remote. The “1win IPL 2025 RoadShow“It became a promotional campaign; it was a national celebration of Cricket, Culture and Community.
A trip driven by passion
From Mumbai and culminating in New Delhi, the 1win caravan gathered a fleet of vibrant blue trucks, animated areas and a dynamic line of local influential. With each stop, villages and villages were transformed into cricket carnivals, offering fans to experience the IPL as never before. The Indian TV star Surbhi Jyoti and the digital sensation Vishal Pandey directed the road, participating with thousands of fans across the country.
)The cricket is something we all connect, and this Road Show for 1win made this connection feel even more special. I loved seeing how they were from the excited people when the trucks arrived: it was pure magic,“Vishal Pandey shared, reflecting on the overwhelming enthusiasm of each destination.
Carrying the stadium in the streets
The Roadshow was not just animate from the margin, but it was a complete immersion. Each stop presented IPL live screenings, cricket theme games, gifts and appearances of celebrities without warning. As the Sun is scratched, the 1win trucks transformed into outdoor cinemas, emitting games on giant stars screens. For many, especially in rural areas without regular access to television or mobile data, this was their first IPL live experience.
)It seemed to me that we were in a real adventure: traveling from city to city, finding so many amazing people and seeing Cricket under the stars. I will never forget the smiles we saw in these peoples,Surbhi Jyoti said.
Cricket as a catalyst for the community
Beyond the show, the 1win IPL 2025 Roadshow brought a deeper message: that the cricket is not only a game, but it is a bond that unites millions. Either in the cities full or in the quiet villages, the campaign created moments of pure joy and human connection, reinforcing the role of sport in the approach of communities.
A campaign with awareness
The Roadshow was part of the width 1win Charity to elevate the underestimated communities through significant initiatives. As the philanthropic arm of International Holding 1win, the charity arm operates under the slogan “We Care. We share”, focusing on the development of the sustainable community, healthcare access and humanitarian aid.
To relive the magic and see how 1win turned a cricket projection into a background celebration, fans can see the highlights of the full road 1win Charity YouTube Channel.
