18 Best New Beauty Launches of 2025 Worth Adding to Your Cart

From L’Oreal i Laneigeseveral of beauty’s hottest brands took “New Year, New You” to the next level for 2025. Help Us upgrade our beauty routines, a number of new products have already been dropped for the year that we can’t stop talking about. And while there are hundreds of new products hitting the market, we narrowed down 18 of the best that we think are worth adding to your cart.

Whether you’ve been looking for some new makeup to freshen up your look for the year or some skincare to keep it in shape during the winter, this roundup has something for you! Some of the launches we are very excited about are the L’Oréal Paris Lumi Le Glow Skin Tintwhich is a skin tone version of their viral bronzing drops, and the Cheap Scalp Medicine Shampoowhich comes from Jennifer Garner– favorite brand. These are far from the only things we’ll be adding to our shopping bags though, keep scrolling to shop the best in beauty news for 2025, back Us!

18 Best New Launches of 2025 Worth Adding to Your Cart

Stan-Out Skin Care

1. Laneige Water Bank Light Gel Cleanser: A light moisturizer that smoothes and softens while cleansing our pores? Sign Us Up! That’s exactly what Laneige’s new gel cleanser does, made with hyaluronic acid and papain.

2. Paula’s Choice Pro-Collagen Peptide Plumping Moisturizer: Peptides, peptides, peptides are all the rage in the beauty industry right now and Paula’s Choice’s new Peptide Plump Moisturizer goes the extra mile in that department! It contains 3 times the amount of pro-collagen peptides mixed with a non-greasy formula that is guaranteed to plump and boost skin elasticity.

3. Bright Cloudberry Moisture Cream Glow Recipe: A fresh take on fruit-based skincare brand Cloudberry is this bright, moisture-boosting cream from Glow Recipe. Like many of their other products, it contains an antioxidant-rich superfruit base – this time with cloudberry seed oil, which provides a rich base of vitamin C and E.

Makeup must-haves:

4. L’Oréal Paris Lumi Le Glow Skin Tint: Since their viral Lumi spirit is so good, we have no doubt that Lumi’s skin tone will be just as good as its sister product!

5. ColourPop Pretty Fresh Lock In Set Spray: One of our favorite affordable beauty brands, ColourPop just released a new primer a install a syringe a duo that works together to keep your makeup looking locked in place all day!

6. Stila Liqua-Play Shadow Eye: The artistic brand Stila Cosmetics, which is used in show fashion houses in NYFW, has just launched a new longwear liquid eyeshadow – and we’re obsessed!

7. Mac Lip Pencil in Cool Spice: Get ready to channel ’90s supermodel vibes with MAC’s new makeup collection featuring the supermodel-esque shade, Cool Spice!

8. Urban Decay Face Glow Drops Glow Break Luminizer Bond: Make room in your makeup bag for this new multi-use highlighter from Urban Decay that can be used on the face, body, as a highlighter, eyeshadow, bronzing drops and more!

9. L’Oréal Paris Ambition Lead Hyaluron Lip Oil: A great affordable alternative to more expensive brands, L’Oréal has just launched a new Hyaluronic acid lip oil that’s made to hydrate for up to 24 hours.

Hair Care Heroes

10. L’Oreal Paris Sulfate Free Shampoo: Although this new sulfate-free shine shampoo from L’Oreal is newer to the market, Amazon shoppers are already loving it with over 2,000 bottles purchased within the last month!

11. Monday Hair Care Deep Moisture Hair Mask: Get luxurious deep hair hydration at a fraction of the cost with this new damage-reversing hair mask from Monday Haircare, it’s only $8!

12. Rinse Flash TripleBond Build Bond Bumble and Bumble: We’re already obsessed with the scent of Bumble and Bumble’s bond building collection and now they’ve added a new hair rinse that delivers 2x the shine and builds 3 types of essential hair bonds.

13. Cecred Nourishing Hair Oil: Made with 13 luxe oils and Cecred’s signature African oil blend, the brand’s new hair conditioner will keep your hair nourished and hydrated without weighing it down.

14. Cheap Scalp Medicine Shampoo: A brand beloved by Jennifer Garner, Virtue haircare has just launched a new scalp medicated shampoo and duo conditioner which is made to help balance the microbiome, while also cleansing and hydrating.

15. John Frieda Frizz Operator Ease Spray Smooth Spray: Blowout style hair has always been a popular look, but in recent years it has blown up significantly. John Frieda is helping us all get a look without going to the salon with their new blowout spray that has already gone viral.

Other Can’t-Miss Finds

16. Essie to the Rescue UV Gel Damage Repair: Another new trend recently is to take care of your nails instead of destroying them in the salon and what better brand to find ways to help us than Essie. They have just released a new damage repair treatment that is made to reverse UV gel damage in just 5 days. It’s also a nail strengthening formula too, with a 3 protein complex, MSM keratin building block, and ceramides too.

17. Le Sel d’Issey Eau de Toilette for Men Issey Miyake: Just in time for Valentine’s Day, Issey Miyake released a new men’s Eau de Toilette that has a woody, marine fragrance with notes of seaweed, oakmoss, sand vetiver, cedarwood and ginger.

18. Snif Me Eau de Toilette: If you’re looking for a new scent every day and like something on the floral-meets-musky side, you’re going to want to try Snif’s new eau de toilette.