11 Beauty Brands Donated to Tower 28 LA Fire Community Support Event

Displaced by the Palisades fire in Los Angeles, Amy Liu take immediate action. The Tower 28 Beauty the founder motivated her network to organize the LA Community Fire Aid Event, a relief effort for those affected by the devastating and devastating wildfires. Over 150 beauty brands donated 70,000 pieces of product to the 700 affected families who signed up to take part.

“Whether you have money or not, it’s so overwhelming to have to start over,” Liu said alone Us Weekly at the event on Friday, January 17. “You have to go buy everything again.” This gift suite allowed individuals in need to shop for premium clothing and beauty for free.

“The thing I wanted was for it to be, like, Sephora turned into life,” said the CEO of Tower 28. “I think beauty is one of those things where it makes us feel like we’re solid. It makes us feel whole.”

Below are some of the essentials generously donated by luxury labels. They give back so we pay it forward!

Tower 28 SOS Daily Rescue Face Spray

This trio of Tower 28 bestsellers helps repair and restore irritated sensitive skin. First up is the award-winning SOS spray, a toning treatment that reduces redness and soothes skin. Then look for the SOS Lip Softie, a hydrating lip balm that rescues dry and chapped lips. And finally, the SOS Cream plumps and moisturizes the skin with a combination of hyaluronic acid and ceramides.

YSE Extraordinary Beauty Moisturizer

Founder of YSE Beauty Molly Sims took a big part in the Tower 28 relief event, spreading the word about volunteering opportunities and donating products — including this creamy moisturizer that energizes, hydrates and soothes the skin.

Supergoop Invisible Sunscreen

Sun protection without the white cast? Sign Us up! This silky-smooth sunscreen provides SPF 40 with an invisible application.

OUAI Leave-In Conditioner

founder of OUAI Jen Atkinwho unfortunately lost her own home in the fires in Los Angeles, her entire team offered to volunteer at the LA Fire Community Support Event and donated the brand’s Leave-In Conditioner. This heat protectant spray fights frizz, detangles and smoothes split ends.

Summer Fridays Jet Lag Mask

Revive tired skin with this cult favorite cream from Summer Friday! This multitasking treatment provides nourishing hydration as an overnight mask or daily moisturizer.

OSEA Undaria Algae Body Wash

Formulated with undaria seaweed, aloe, glycerin and a blend of oils, this refreshing body wash leaves skin soft and smooth.

Loop Face Masks – 5-Pack

As seen on Hailey Bieber a Camila MendesLoop face masks are a celebrity favourite! This hydrogel resurfacing mask is like a skin peel without a spa appointment. Get ready for bright, smooth, healthy looking skin!

T3 Airluxe Hair Dryer

Quick drying without the damage! This T3 hair dryer cuts dry time in half while retaining 60% more hair hydration.

Dae Signature Shampoo

Infused with rich botanicals and nutrients, this sulfate-free shampoo leaves hair soft and shiny.

Lanolips Superbaum versatile

This award winning product is not your average lotion! Part lip balm, part cuticle cream and part dry skin reliever, the non-sticky Superbalm will help you out if you’re in a sticky situation.

Kate Somerville Goat Milk Cleanser

Don’t let the goat’s milk throw you off! This gentle daily cleanser soothes dry skin with natural milk proteins, along with manuka honey, jojoba oil and avocado oil.